night prep -> morning

@leahleclerccc

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SoundTikTok sound · original sound - leahleclerccc

Promoted product

The Isle of Paradise

Isle of Paradise is customizable self-tan for everyBODY. Shop from our range of color correcting glow tanning drops, sunscreens, water & mousse. Shop Now.

Why it worked

The video combines a relatable 'night prep' routine with a desirable outcome (a natural-looking tan), making it aspirational and informative. The creator's personal endorsement and the mention of a popular retailer like Target add credibility and accessibility.

Summary

The creator shares her nighttime skincare and self-tanning routine, highlighting products from The Isle of Paradise. She explains how she applies the self-tanning drops mixed with moisturizer and uses a bronzing serum as a highlighter, emphasizing the natural glow it provides. The video concludes by mentioning that these products are available at Target Beauty Studio.

Structure

1Nighttime routine introduction
2Makeup removal and toning
3Self-tanning application
4

Original caption

night prep to morning routine, i love these products from @The Isle of Paradise now available at the target beauty studio!!! @target #isleofparadisepartner

More from @leahleclerccc

Product placement

The Isle of Paradise (brand name): skincare products are applied to the face and body. The products ACT, their results are visible, and the creator says what they do for them. Removing the brand name would change what happens in the video. Target (retailer name): a store where the products are available. The store APPEARS as a place to buy the products. Removing the store name would not change what happens in the video.

Call to action

You can get both of these products at the Target Beauty Studio!!!

On-screen text

night prep -> morning

Transcript

night prep routine before I take a shower I have to take off my makeup I'll usually do this with a makeup remover balm or just a makeup remover wipe and then I go in with a brightening toner I take off any chunky jewelry and then I go in with some self-tanning drops these ones I'm from Isle of Paradise I get it in the dark shade I mix it in with my moisturizer before applying and then I apply this tan will appear in four to six hours that's why I love personally to sleep in it so that I can wake up the next morning looking like this it's such a beautiful and natural looking tan when I have a tan I automatically feel more confident and in turn I feel like I do less makeup in the morning I just did a little bit of concealer and eyebrow gel and then I did a little bit of this bronzing serum from Isle of Paradise it felt super super lightweight so I just used it as a little highlight and then put it on my décolletage area it gave my skin such a natural glow you can get both of these products at the Target Beauty Studio!!!