BBC Zara's 'cheaper little sister' launches first store in UK

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SoundTikTok sound · original sound - bbcnews

Promoted product

Lefties

3 videos3 creators

Why it worked

The video taps into consumer interest in affordable fashion and the "sister brand" concept of established retailers. By showcasing the new store, its origins, and customer reactions, it creates a sense of discovery and value.

Summary

Zara has launched its first UK store for its "cheaper little sister" brand, Lefties, in Liverpool. The store offers affordable fashion and utilizes high-tech systems for stock management, aiming to replicate the "Spanish vibe" of its stores in Spain.

Structure

1Introduction of Lefties as Zara's cheaper brand in the UK
2Description of the first store in Liverpool and future locations
3Explanation of Lefties' origin as an outlet for Zara's surplus stock
4Showcase of the high-tech stock room and garment sorter

Original caption

Zara has opened the first of its new cut-price stores for the UK in Liverpool. #Lefties #Zara #Fashion #HighStreet #BBCNews

More from @bbcnews

Product placement

BBC (appears, removing it does not change what happens in the video) Zara (acts, it is the parent company of Lefties, and its stock is sold at Lefties; removing it would change what happens in the video) Lefties (acts, it is the store being featured and discussed; removing it would change what happens in the video)

On-screen text

BBC Posted on 28.08.2026 Zara's 'cheaper little sister' launches first store in UK A new fashion chain has landed in the UK. It's called Lefties, and EMMA SIMPSON BBC Correspondent it's Zara's cheaper little sister. I like it so far. Hopefully the quality's It's nice, like the price is reasonable. This is the first of three UK shops this year. The other two will be Lakeside in Essex and the Metro Centre near Newcastle. Lefties started as an outlet to sell leftover or surplus Zara stock, that's how it got its name. It's a big brand in its own right now, expanding across Europe, a budget chain, but it's also high-tech, and this is behind the scenes in the stock room. That's a garment sorter. It's pretty clever because it knows exactly where to put the right clothes onto the right rails at the right time. I like that they've kept it similar to like the Spanish vibe when you go to the shop in Spain, it's very similar. Stylish, but it's not too expensive.

Transcript

A new fashion chain has landed in the UK. It's called Lefties, and it's Zara's cheaper little sister. I like it so far. Hopefully the quality's It's nice, like the price is reasonable. This is the first of three UK shops this year. The other two will be Lakeside in Essex and the Metro Centre near Newcastle. Lefties started as an outlet to sell leftover or surplus Zara stock, that's how it got its name. It's a big brand in its own right now, expanding across Europe, a budget chain, but it's also high-tech, and this is behind the scenes in the stock room. That's a garment sorter. It's pretty clever because it knows exactly where to put the right clothes onto the right rails at the right time. I like that they've kept it similar to like the Spanish vibe when you go to the shop in Spain, it's very similar. Stylish, but it's not too expensive.