ZARA lefties

@asht_talks

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SoundTikTok sound · original sound - asht_talks

Promoted product

Lefties

3 videos3 creators

Why it worked

The video explains a common retail strategy in an easily digestible way, using relatable examples of popular brands. The "secret" of how unsold items are moved and sold cheaper is intriguing to viewers interested in fashion and shopping.

Summary

The video explains how Zara utilizes its "Lefties" stores to sell unsold inventory at lower prices, a strategy also employed by other companies like Ibis Hotels and Louis Vuitton. This approach allows brands to cater to a wider range of customers with different spending powers.

Structure

1Introduction to Lefties as Zara's bargain store
2Explanation of how unsold Zara items end up at Lefties
3Examples of other companies using similar strategies (Ibis, Louis Vuitton, Sephora)
4Discussion of brand strategy to own different market segments

Original caption

Luxury brands are opening “bargain” stores #zara #lv #shopping

More from @asht_talks

Product placement

Zara (brand): Appears as a store name and logo. Removing it would not change the video's content. Acts as a clothing retailer. Removing it would change the video's content. Lefties (brand): Appears as a store name and logo. Removing it would not change the video's content. Acts as a clothing retailer. Removing it would change the video's content. Ibis Hotel (brand): Appears as a hotel name and logo. Removing it would not change the video's content. Acts as a hotel chain. Removing it would change the video's content. Louis Vuitton (brand): Appears as a store name and logo. Removing it would not change the video's content. Acts as a luxury fashion retailer. Removing it would change the video's content. Sephora (brand): Appears as a store name and logo. Removing it would not change the video's content. Acts as a beauty retailer. Removing it would change the video's content.

On-screen text

ZARA lefties UNSOLD STOCK AT REALLY PRICES INSIDE A STORE, THAT YOU LIKE, BUT THEN DECIDE IT, BACK THE NEXT DAY, IT WILL MOST LIKELY GONE BUT IF IT DOESN'T SIMPLY SEND THOSE ITEMS OFF TO TO SELL FOR A LOT CHEAPER; AND THEY CURRENTLY LOCATIONS UK AND IT HAPPENS WITH OTHER TOO, LIKE THIS FIVE-STAR HOTEL OF THE SAME GROUP HOTEL ANOTHER EXAMPLE LOUIS SEPHORA. THEY SELL HANDBAGS AND EIGHT POUND BALMS UNDER DIFFERENT NAMES Brands want to own all WITH LOW, AND HIGH THAT'S WHY ONE COMPANY OWNS LEFTY, MASSIMO DUTTI SO IF YOU BRAND, NEVER TRY TO SERVE IT. INSTEAD, COMPANY

Transcript

Zara have opened a store called Lefties. It's basically unsold stock at really low prices. You see when you walk inside a Zara store, see an item that you like, but then decide not to buy it, and then come back the next day, it will most likely be gone. But if it doesn't simply send those items off to Lefties to sell for a lot cheaper; and they currently have three locations in the UK. And it happens with other companies too, like this five-star hotel, the Raffles, is part of the same group who own budget hotel Ibis. Another example, Louis Vuitton, they sell £5,000 handbags and £8 lip balms under different names. Brands want to own all with low, and high spending power. That's why one company owns Lefties, Zara, Massimo Dutti. So if you brand, never try to serve all customers because it cheapens it. Instead, start a new company.