8/30 MEGA LIVE ALERT @ 1PM ET!

@beam

43.2K followers · usually 3.2K views a post

Views

27.9K

Likes

86

Comments

4

Shares

8

SoundTikTok sound · Beat Way Up

View velocity

+11.2K views over 12.0d · ~926/day · 10 observations

Promoted product

Beam

Wellness, redefined. The highest-quality functional wellness products for better sleep, wellness, performance, and nutrition.

13 videos3 creators

Why it worked

The video effectively builds anticipation for a new product launch by announcing a live event with giveaways, encouraging early engagement and creating a sense of exclusivity.

Summary

The co-founder of Beam announces a "mega live" event on Sunday, August 30th at 1 PM ET. During this event, they will reveal a new fall flavor of their product, Biotic, and host giveaways.

Structure

1Announcement of Mega Live Event
2Date and Time of Live Event
3Reveal of New Fall Flavor: Biotic
4Mention of Giveaways
5

Original caption

trust us, you don’t want to miss this one… ‼️👀🍎 register today for our mega live this Sunday 8/30!! #newflavor #biotic #falldealsforyou #fallseason #liveevent

More from @beam

Product placement

Beam: This is a brand of supplements. It ACTS as the subject of the video, as the founder is announcing a new flavor and giveaways. Removing it would change the video's topic entirely.

Call to action

register today for our mega live this Sunday 8/30!!

On-screen text

8/30 MEGA LIVE ALERT @ 1PM ET! ‼️👀🍎🔔

Transcript

Hey guys, I'm Matt, co-founder of Beam. We're going live this Sunday, August 30th at 1 PM. We're officially revealing our new fall flavor Biotic. We also have a bunch of special giveaways. Hang with us and be one of the first to try the new flavor! We'll see you Sunday!