Soap or squishy?

@treehut

2.2M followers · usually 12.9K views a post

Views

158.1K

Likes

5.4K

Comments

54

Shares

150

SoundTikTok sound · original sound - tpwklilyrose

View velocity

+44.8K views over 5.5d · ~8.1K/day · 5 observations

Promoted product

Tree Hut Jelly Soap

We believe that everyone deserves self-care without compromise, so we craft delicious and delightful beauty products with exceptional quality.

4 videos3 creators

Why it worked

The video leverages a common internet trend of 'satisfying' ASMR-style content, combined with the novelty of products that blur the line between toys and functional items. The visual appeal and the element of surprise contribute to its shareability.

Summary

The video showcases various jelly soaps that resemble squishy toys. It demonstrates the soaps being squeezed and lathered, highlighting their dual nature as both a fun toy and a functional soap. The creator also mentions pairing the soap with Tree Hut body butter for added hydration.

Structure

1Introduction of jelly soap resembling a squishy
2Demonstration of squeezing the soap
3Demonstration of lathering and washing with the soap
4

Original caption

And what if it was a squishy and a soap🤔 squeeze it, lather it, rinse it, repeat 💦 pro tip: pair with a Tree Hut body butter after for extra hydration 🧴 Available today exclusively @Ulta Beauty #jellysoap #squishy #treehut #bodycare #everythingshower

More from @treehut

Product placement

Tree Hut (body butter) ACTS - it is applied to skin for hydration, and removing it would change the video's outcome. Removing the brand name would change the outcome. Ulta Beauty APPEARS - it is mentioned as an exclusive retailer, but its interface is not operated and removing the name would not change the video's outcome.