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@kirakirbyy

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SoundTikTok sound · original sound - kirakirbyy

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Promoted product

Garnier Micellar Water Waterproof

Explore top-rated hair care, hair styling, hair color & skin care products for both men and women by Garnier for your own custom hair and skin care routines.

Why it worked

The video effectively demonstrates a common pain point (difficulty removing waterproof mascara) and offers a clear, effective solution with a visually satisfying before-and-after. The creator's personal endorsement and the clear demonstration of the product's efficacy drive engagement.

Summary

The creator demonstrates the effectiveness of Garnier Micellar Water Waterproof in removing stubborn waterproof mascara without causing lash loss. She highlights its gentle yet powerful formula, contrasting it with the difficulty of removing other waterproof mascaras.

Structure

1Waterproof mascara challenge
2Introducing Garnier Micellar Water
3Demonstrating mascara removal
4Showing effectiveness and gentleness

Original caption

A cleanser that doesn't sacrifice my lashes? Sign me up!! @GARNIER Micellar Water Waterproof is now available on @Amazon to help you remove even the toughest waterproof mascara, without sacrificing your lashes in the process🤍 #GarnierPartner #garnierskincare

More from @kirakirbyy

Product placement

Garnier Micellar Water Waterproof: ACTS - it removes waterproof mascara from the face. Removing it would change what happens in the video. Amazon: APPEARS - it is mentioned as a place to buy the product. Removing it would not change what happens in the video.

Call to action

Try it out and let me know what you think!

On-screen text

#GarnierPartner

Transcript

Sometimes you just need to be using a waterproof mascara. This mascara is not going anywhere. But, wearing waterproof mascara should not mean ripping out your eyelashes when you try to take it off at night. This is Garnier Skinactive Micellar Cleansing Water. It is formulated specifically for your waterproof mascara and makeup. And it will gently remove even the toughest waterproof mascara. I just need to show you how effective this product is. Look at how gently this removed all of that mascara. Normally I would look like a raccoon right now, but this is so beyond effective. And there's no irritation. My eyes aren't bloodshot. And you can see, I didn't lose any of my eyelashes in the process, which normally happens if I'm putting on waterproof mascara. Unfortunately. But not with this bad boy. This is the product that I reach for when I really need something to work and I'm not willing to sacrifice my lashes. But not with this bad boy. This is the product that I reach for when I really need something to work and I'm not willing to sacrifice my lashes. You can get it too on Amazon. Try it out and let me know what you think! Thank you to Garnier for partnering with me on this video.