Can you smell this picture too?

@kirakirbyy

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SoundTikTok sound · Sakura-lined street

Promoted product

L'Oréal Paris EverPure Hair Fragrances

L'Oreal Paris EverPure Hair Fragrance - Citrus Spritz - 4.2 fl oz : Target

2 videos2 creators

Why it worked

The video effectively uses sensory language and relatable imagery (a Mediterranean vacation) to evoke a strong emotional connection with the product. The creator's personal nostalgia and the product's ability to transport the user back to a desired memory create a compelling narrative.

Summary

The creator shares her experience with L'Oréal Paris EverPure Hair Fragrances, specifically the Citrus Spritz scent, which evokes memories of a Mediterranean vacation. She highlights its bright, citrusy, and floral notes, and explains how it adds shine and softness to hair without drying it out.

Structure

1Introducing the scent memory
2Describing the Citrus Spritz fragrance
3Applying the product to hair
4

Original caption

Smells so good it's almost like I'm back!! #lorealparispartner @loréal paris usa new EverPure Hair Fragrances are exclusively at Target! I'm wearing scent Citrus Spritz but try them all and let me know what memory it brings back🍊🍋🤍 #lorealparishaircare

More from @kirakirbyy

Product placement

L'Oréal Paris EverPure Citrus Spritz Hair Fragrance: ACTS - it is sprayed on hair, described as making hair smell good, soft, and luminous. Removing it would change the video's purpose. L'Oréal Paris EverPure Glazed Donut Hair Fragrance: ACTS - it is shown as part of a product line. Removing it would change the video's scope. L'Oréal Paris EverPure Sparkling Rose Hair Fragrance: ACTS - it is shown as part of a product line. Removing it would change the video's scope.

Call to action

Try them all and let me know what memory it brings back

On-screen text

L'Oréal Paris Partner

Transcript

Can you smell this picture too? Because I can. It's freshly peeled citrus on a deck in the Mediterranean. It smells like that feeling of having nowhere to be. That's why I am so excited to be partnering with L'Oréal Paris because their new EverPure hair fragrance Citrus Spritz smells exactly like that memory. It's so bright, it's citrusy, it has neroli florals and cedarwood. It's just become my favorite finishing step. Partly because I'm nostalgic and I want to smell delicious. But also because the EverPure fragrances are formulated with vitamins that make my hair softer and give it that luminous shine. It's also lightweight and non-drying so it's safe for all hair types. There are actually three different scents and they are all exclusively available at Target. So next time you are craving a euro trip, try out L'Oréal Paris's EverPure hair fragrances. Never know what memory it will transport you back to.