@shemightbetina — 20x breakout

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FLORIDA WE OFFICIALLY

@shemightbetina

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Why it worked

The creator uses a provocative visual to draw attention to a political commentary, leveraging a common tactic of using unexpected elements to increase engagement on social media platforms.

Summary

A woman in a bikini discusses the two candidates for Florida governor, Byron Donalds and David Jolly. She expresses dissatisfaction with both and states her intention to research their platforms, voting records, and past actions to inform voters.

Structure

1Introduction of the Florida gubernatorial race and dissatisfaction with candidates
2Focus on Byron Donalds and his platform
3Focus on David Jolly and his past
4Invitation to both candidates to discuss their records
5Commitment to providing objective information to voters

On-screen text

FLORIDA WE OFFICIALLY CHOICES FOR AND I HAVE A CONFESSION I DON'T LIKE EITHER ONE OF THEM ON THE REPUBLICAN HAVE BYRON DONALD'S WEBSITE LITERALLY PROMISES TO ENACT THE TRUMP AGENDA WHATEVER THAT MEANS AND ON THE DEMOCRATIC SIDE JOLLY WHO WAS A REPUBLICAN CONGRESSMAN BECAME A INDEPENDENT AND ONLY RECENTLY BECAME A DEMOCRAT SO COOL LOVE US BUT I'M ALSO NOT GOING TO TELL YOU REPUBLICAN DEMOCRAT GOOD BECAUSE THAT'S LAZY AND FRANKLY I FOR BOTH OF THESE MEN SO BETWEEN NOW WE'RE GOING ISSUE BY ISSUE HOUSING INSURANCE ABORTION HEALTHCARE GUNS IMMIGRATION WORKERS CLIMATE AND OBVIOUSLY WE'RE GONNA TALK PAYING THESE TWO PEOPLE I AM PULLING PLATFORMS THEIR OLD POSITIONS THEIR VOTING AND THEIR MONEY IF DONALD HAS A POLICY I I'LL TELL YOU IF JOLLY HAS A SHITTY RECORD THAT TOO AND TO BOTH CAMPAIGNS CONSIDER THIS YOUR OPEN INVITATION BYRON DONALD DAVID COME SIT DOWN WITH ME BOTH THE OPPORTUNITY TO EXPLAIN YOUR DEFEND YOUR RECORDS AND TELL FLORIDIANS NEXT GOVERNOR SAME PLATFORM SAME REAL QUESTIONS BECAUSE I'M NOT YOU WHO YOU'RE SUPPOSED TO I WANT US TO KNOW EXACTLY WHO THE HELL HIRING TO RUN FLORIDA

Original caption

Florida gave us two choices for governor… and I’m not particularly thrilled about either one. 😅 So instead of blindly rooting for a team, I’m doing my homework — platforms, voting records, old positions, donors, contradictions, all of it — and I’m bringing you along as I learn. If @Byron Donalds has a good policy, I’ll say it. If @David Jolly has a record we need to question, I’ll say that too. And both campaigns have an open invitation to come talk to me. 👀 Let’s figure out who the hell we’re actually hiring to run Florida. #FloridaPolitics #FloridaGovernor #BikiniPolitics