I'm always trying

@lindseykuzmin

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SoundTikTok sound · original sound - lindseykuzmin

Promoted product

Ozark Trail Emergency Blanket

Why it worked

The video leverages a common, inexpensive item (emergency blanket) in an unexpected way (cat toy), tapping into the popular 'unconventional pet toy' trend. The creator's relatable quest to entertain her pets and the cats' engaging reactions to the crinkly, warm material likely drove virality.

Summary

The creator buys a five-dollar emergency blanket from Walmart's camping section to use as a toy for her hairless cats. One cat, Leela, immediately loves the crinkly and warm blanket, while the other, Marshall, is initially hesitant due to static but eventually enjoys it as well, finding it warm and cozy.

Structure

1Creator seeks new ways to entertain cats.
2Creator learns about using emergency blankets as cat toys.
3Creator purchases an Ozark Trail emergency blanket from Walmart.
4Cats interact with the blanket; one loves it, the other is hesitant but warms up.

Original caption

I saw someone by their cats, an emergency blanket to play with so obviously, I had to try it with my cats #sphynx #pets #catsoftiktok #cattoys

More from @lindseykuzmin

Product placement

Walmart: APPEARS - a store where the creator buys items. Removing it would change the context of the shopping trip. Ozark Trail Emergency Blanket: ACTS - the creator buys it and uses it as a cat toy. Removing it would change the video's subject. The blanket's crinkly nature and warmth are demonstrated as benefits for the cats. The blanket is shown being used by the cats for play and comfort.

On-screen text

I saw someone by their cats, an emergency blanket to play with so obviously, I had to try it with my cats #sphynx #pets #catsoftiktok #cattoys I'm always trying to find new ways to entertain my cats I've bought some questionable things now I'm hearing that people are going to Walmart in the camping section and buying their cats a five dollar emergency blanket obviously I had to buy one and see if my cats will play with it I had a feeling Leela was gonna love this because she loves anything loud and crinkly apparently this is all she's ever needed in her life she loves this thing also discovered emergency blankets do work because it was so warm in here she did not want to get out Marshall was a little unsure at first mostly because he kept sticking to it one of the downsides of being hairless unfortunately eventually he did start playing with it then it just turned into him trying to eat it of course cause he eats everything Marshall also discovered that it gets really warm but seeing him lay on this blanket all wrapped up why does this remind I don't know I can't quite put my finger on it overall I'd say this five dollar emergency blanket was a successful cat toy

Transcript

I'm always trying to find new ways to entertain my cats. I've bought some questionable things. Now I'm hearing that people are going to Walmart in the camping section and buying their cats a five dollar emergency blanket. Obviously, I had to buy one and see if my cats will play with it. I had a feeling Leela was gonna love this because she loves anything loud and crinkly. Apparently, this is all she's ever needed in her life. She loves this thing. Also discovered emergency blankets do work because it was so warm in here, she did not want to get out. Marshall was a little unsure at first, mostly because he kept sticking to it. One of the downsides of being hairless, unfortunately. Eventually, he did start playing with it. Then it just turned into him trying to eat it, of course, cause he eats everything. Marshall also discovered that it gets really warm. But seeing him lay on this blanket all wrapped up, why does this remind? I don't know. I can't quite put my finger on it. Overall, I'd say this five dollar emergency blanket was a successful cat toy.