@Chewy #chewypartner

@enriquealborta

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Selling · Ecom Product

Chewyseen in 4 videos →https://www.chewy.com/ ↗

Why it worked

The video uses a relatable hook about the cost of owning multiple pets, combined with cute and unusual animals (hairless dogs), to capture attention. The promotion of Chewy is integrated naturally as a solution to the problem presented, with the Autoship feature highlighting convenience and savings, making it a soft sell that resonates with pet owners.

Summary

The creator showcases their collection of hairless dogs and a cat, highlighting the cost of pet ownership. They then reveal how Chewy's Autoship service helps them save money and time by ensuring they always have pet essentials delivered.

Structure

1Introduction of hairless puppies
2Transition to adult hairless dogs and adopted kitten
3Discussion of pet ownership costs
4Introduction of Chewy and Autoship as a solution
5Showcase of various pet products available on Chewy
6

Original caption

My pet parent money-saving hack 🐶🐶🐶🐶🐱💙 One stop for all their essentials and Autoship helps me save every month. Shop & save with Chewy! @Chewy #ChewyPartner

More from @enriquealborta

Their other posts in the index, biggest breakout first.

Conclusion on saving money and time with Chewy

Product placement

The video features multiple shots of dogs and a cat, with a Chewy box prominently displayed and its contents shown. The brand Chewy and its Autoship service are mentioned throughout as the solution for pet needs.

Call to action

Shop & save with Chewy!

On-screen text

THOUGHT RATS YOU'RE THESE MY PUPPIES SO NOW FULL DOGS ALSO ADOPTED KITTEN EXPENSIVE THAT'S EVERYTHING SHIP MONTHLY TO MAKE WE ON ESSENTIALS HAS NEED TOYS TREATS MEDICINE COSTUMES EVERYTHING STOP SHIP SAVING BUT TIME IT FRIENDS

Transcript

If you thought that these were rats, you're wrong. These are actually my hairless puppies. They used to be so tiny. Now I have four full grown hairless dogs. And also adopted a feral kitten. And when you have five pets, shopping can get expensive. That's why I get everything from Chewy. I use the Autoship on our monthly essentials to save money and make sure we never run out on pet essentials. Chewy has everything that you need. Toys, beds, treats, medicine, costumes, everything in one stop. With Chewy Autoship, not only saving money, but time, which I can spend it with my best friends.