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5.4Talking HeadSocial Proof hookEducation
Hook
petition to bring back getting your hair set every week
@freyasbouncyblowdrys
186.6K followers · usually 17.3K views a post
Views
91.2K
Likes
2.2K
Comments
14
Shares
37
View velocity
+36.4K views over 5.2d · ~7.0K/day · 5 observations
Promoted product
Pincurl Masterclass
Why it worked
The video taps into a nostalgic beauty trend and presents a quick, achievable hairstyle, making the promoted masterclass seem valuable and accessible.
Summary
The video shows a hairstylist creating pin curls on a client's hair, suggesting that getting hair set weekly should be normalized. The creator promotes their online Pincurl Masterclass as a way to learn this technique.
Structure
- 1Introduction of the idea of weekly hair sets
- 2Demonstration of pin curl technique
- 3Highlighting the speed and ease of the service
- 4Promotion of the online masterclass
- 5Call to action to access the masterclass via link in bio
Product placement
Wahl Professional UK (appears, it is a brand of hair dryer, removing it would not change what happens in the video)
Original caption
Let’s normalise the girlies getting their hair set every week again 💅🏼 30 minutes in the chair, pincurls and you’re ready to go ✨ Such a quick service for your clients and an easy one to add onto your service list as a stylist!! Learn my full pincurl method in my online Pincurl Masterclass 🤍 link in bio #pincurls #hairset #hairstylist #hair #hairtutorial @Wahl Professional UK
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