Why it worked
The video taps into a common consumer observation about product longevity, creating relatable humor. The creator's application of the product subtly demonstrates its use without being overly promotional.
Summary
The creator holds up a jar of Vaseline, questioning how the company remains profitable given how long a single container lasts. She then applies some to her lips, demonstrating its use.
Structure
- 1Holding Vaseline jar
- 2Questioning longevity of product
- 3Applying Vaseline to lips
- 4Smiling with product
Product placement
Vaseline: ACTS - it is a lip balm that the creator applies to her lips. Removing it would change what happens in the video. Vaseline: APPEARS - it is the brand name visible on the product packaging. Removing it would not change what happens in the video.