Why it worked
The video leverages a popular beauty trend (cherry cola lips) and a well-known, affordable beauty brand (SHEGLAM) to create a visually appealing and easily replicable makeup tutorial.
Summary
The creator applies a lip stain and then a lip gloss from the SHEGLAM line to shine duo set to create a cherry cola lip look. The video focuses on the application and final glossy result.
Structure
- 1Applying lip stain
- 2Applying lip gloss
- 3Showing the final glossy lip look
Product placement
SHEGLAM line to shine duo set: ACTS - used to apply lip stain and lip gloss to the creator's lips, resulting in a visible makeup look. Removing it would change the video's outcome. SHEGLAM: APPEARS - brand name on the product packaging. Removing it would not change what happens in the video.
On-screen text
cherry cola lip gloss 🖤 using @SHEGLAM line to shine duo set lava cake (lip stain) + cherry cola (lip gloss) #sheglam #lopstain #lipgloss #lipcombo #cherrycolalips