My 4c Haircut Routine

@remellgains

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SoundTikTok sound · Doo Wop (That Thing) (Instrumental)

Promoted product

Shea Moisture

2 videos2 creators

Why it worked

The video provides a detailed and relatable haircut routine for a specific hair type (4c), showcasing practical steps and product usage. The creator's confident demeanor and the final result likely resonate with viewers seeking similar grooming outcomes.

Summary

The creator shares his 4c haircut routine, starting with washing and conditioning his hair with Shea Moisture products. He then goes to the barber for a low-mid taper haircut and a tapered beard, finishing with a product called Twist King to enhance texture.

Structure

1Introduction to the problem of inconsistent haircuts
2Pre-barber hair washing and conditioning routine
3Getting a haircut and beard trim at the barber
4Using Twist King for hair texture

Original caption

My full 4C haircut routine from wash day to fresh trim 🧼💈 Double shampoo, condition, leave-in, low-mid taper, tapered beard, Twist King and we’re back feeling dangerous 😂 Products: @SheaMoisture Save this for your next trim. 1:1 coaching + full glow-up blueprint in bio. #4chair #mensgrooming #blackmen #glowupseason #afrohair

More from @remellgains

Product placement

Shea Moisture (ACTS - used as conditioner, its result is described as putting moisture back into the hair and keeping it soft and easier to manage. Removing it would change the routine. This is a product that ACTS and is central to the video's narrative.) Twist King (ACTS - used to bring out texture in the hair. Removing it would change the outcome of the haircut.) Grades (APPEARS - a barber shop logo on the wall. Removing it would not change what happens in the video.)

Call to action

Save this routine for more 💈 AND CHEERS. NOW WE'RE FEELING LIKE THAT GUY.

On-screen text

My 4c Haircut Routine BLACK MAN AND YOUR HAIRCUT NEVER TO, YOUR ROUTINE BEFORE BE THE PROBLEM. SHOW YOU MY Wash x2 RID OF PRODUCT, UP SITTING ON AND NOW WE'RE AND THEN I SHAMPOO IT ONCE TELL I'VE DONE NOW IT'S LATHERING PROPERLY. RIGHT. YOUR HAIR IS GET CLEAN. Condition THE CONDITIONER. PUT MORE MOISTURE BACK INTO THE KEEP IT SOFT AND EASIER TO Leave-In MOISTURISED AND MAKES IT EASIER TO AT THE BARBERS, SIMPLE. RECENTLY DID CUT MY AFRO, STICKING TO THE TAPER. KEEP THE TOP NATURAL WITH A Tapered Beard I ALSO GET THE BEARD TO HELP FRAME MY WHEN YOU GET THAT CHAIR, FEELING YOURSELF. WHO ACTUALLY UNDERSTANDS AND RESPECTS YOUR Twist King THE TEXTURE. Save this routine for more AND CHEERS. NOW WE'RE FEELING LIKE THAT GUY.

Transcript

If you're a black man and your haircut never hits the way you wanted to, your routine before the barber might be the problem. So let me show you my haircut routine. First, I flex a little bit. Then I use shampoo to get rid of product, sweat and build up sitting on my hair and scalp. And now we're going to rinse it off. And then I shampoo it once again, and you can tell I've done it now it's lathering properly, right? And here's where your hair is actually going to get clean. Move on to the conditioner. It's going to put more moisture back into the hair and then it helps keep it soft and easier to manage. Then I add in conditioner. Keeps my hair moisturised and makes it easier to comb and shape. At the barbers, I keep it simple. I recently did cut my afro, sticking to the low-mid taper. I keep the top natural with a tapered beard. I also get the beard to help frame my face better. When you get out of that chair, you should be feeling yourself. Find a barber who actually understands and respects your hair. And after the cut, we use the Twist King to bring out the texture. Save this routine for more 💈 AND CHEERS. Now we're feeling like that guy.