ONE PRODUCT WAVE ROUTINE

@alvmills

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SoundTikTok sound · original sound - alvmills

Promoted product

SHYNEweareshyne.com

Discover SHYNE's premium grooming products for men with afro and curly textured hair. Shop durags, curl creams, wave brushes & more styling tools designed to make you shine with confidence.

6 videos

Why it worked

The video provides a clear, concise demonstration of a hair care routine using a single product, appealing to viewers seeking simple solutions for hair styling and maintenance.

Summary

The creator demonstrates a one-product routine for achieving waves using SHYNE curl cream. The video shows the application process and highlights the product's ingredients.

Structure

1Introduce the goal: one product wave routine
2Show the 'before' state
3Introduce the product: SHYNE curl cream
4Demonstrate application and brushing

Original caption

My one product wave routine with @SHYNE curl cream 🌊 the best curl cream for 4C hair 🙂‍↕️ #360waves #curlcream #howtogetwaves #wavers #menshaircare

More from @alvmills

Product placement

SHYNE curl cream: ACTS - it is applied to the hair to define waves. Removing it would change the outcome of the video. weareshyne.com: ACTS - it is the creator's bio link and leads to the product being promoted.

Call to action

Get yours now

On-screen text

ONE PRODUCT WAVE ROUTINE gonna from this to this product Curl SHYNE curl defining cream to hair through in made butter oil castor oil coconut oil so much goodness level and Get yours now

Transcript

I'm gonna show you how to get my hair from this to this with one product. Shine code cream. What we've got to do is apply it to your hair, brush it through until it melts in and that's it. And it's made with bare butter, castor oil, coconut oil. So much goodness inside. If you're trying to level up your hair health and definitely get yours now.