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@calbankplc

26.5K followers · usually 5.7K views a post

Views

27.3K

Likes

6.9K

Comments

6

Shares

18

SoundTikTok sound · original sound - calbankplc

Promoted product

CalBank App

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7 videos

Why it worked

The video addresses a common pain point (lack of internet) and offers a simple, actionable solution using a USSD code, which is highly accessible and requires no data.

Summary

A woman demonstrates how to send money without internet using CalBank's USSD code *771#. The video highlights the service as fast, secure, and convenient.

Structure

1Woman experiences internet issues
2Introduces CalBank's USSD code *771#
3Demonstrates dialing the code on a phone
4Shows "Money Sent" confirmation

Original caption

Buffering... loading... waiting... 😩 When your internet lets you down, your transfer doesn't have to. Dial *771# and send money in seconds, no internet needed. #LifeSimplified #CalBank #ForwardTogether

More from @calbankplc

Product placement

CalBank (ACTS - its USSD code *771# is demonstrated as a way to send money, and the bank's logo appears at the end. Removing it would change what happens in the video).

Call to action

Dial *771# and send money in seconds, no internet needed.

On-screen text

Dial *771# Money Sent Fast. Secure. Convenient. USSD Banking Simple Payments on the Go.

Transcript

Buffering... loading... waiting... 😩 When your internet lets you down, your transfer doesn't have to. Dial *771# and send money in seconds, no internet needed. #LifeSimplified #CalBank #ForwardTogether