Why it worked
The video likely resonated due to its relatable and humorous take on dietary struggles and cravings, using a common treat (Caramilk Biscoff) as a point of reference.
Summary
The creator is shown eating a carrot, stating they are averaging 75 Caramilk Biscoff bars a month and are now trying to retrain their brain to crave carrots instead. The video is a short, humorous clip about a personal dietary change.
Structure
- 1Eating a carrot
- 2Stating high Caramilk consumption
- 3Expressing desire to crave carrots instead
- 4Humorous self-reflection on diet
Product placement
Cadbury (a chocolate brand) appears as a watermark/brand name on the product being discussed. It is merely appearing and removing it would not change what happens in the video.
On-screen text
CURRENTLY AVERAGING
75 CARAMILK BISCOFF
BARS A MONTH SO
WE'VE REACHED THE
"RETRAINING MY BRAIN
TO CRAVE CARROTS
INSTEAD" STAGE