@melaniesutherland — 18x breakout

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What I eat in a work day

@melaniesutherland

20.8K followers · usually 8.5K views a post

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242.0K

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704

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Why it worked

The video follows a popular "what I eat in a day" format, which is relatable and aspirational for viewers interested in healthy eating and daily routines. The creator's engaging personality and clear presentation of meals contribute to its watchability.

Summary

The creator shares a "what I eat in a day" video, showcasing their meals and snacks throughout a workday. The video includes breakfast, a coffee break, lunch, and an afternoon snack.

Structure

1Breakfast: Muesli with yogurt and Cosmic Crisp apples
2Mid-morning: Almond cappuccino
3Lunch: Protein bowl with chicken, sweet potato, and rice
4Afternoon snack: Apple with peanut butter

Product placement

Cosmic Crisp apples ACTS - they are eaten and described as delicious and juicy. Removing them would change the video's focus. They are not promotional as they are incidental to the creator's diet. none

On-screen text

8:30AM 11:00AM 12:45PM 3:00PM

Transcript

What I eat in a work day. Lately I've been trying to fuel my body better than what I was doing. So I'm going to show you what I eat in today's work day. 8:30 AM. Breakfast, we're gonna start with a protein, muesli topped with yogurt and Cosmic Crisp apples. These are my favorite. I literally went to the attendant and was like, do you have any Cosmic Crisp apples? And he was like, no, they sold out in five weeks. I was like, an apple sold out? I totally get it because they're so crispy and super juicy and they take ages to brown. So the ideal apple it seems. 8:30 AM. And then I'm just gonna add a dash of milk. Delicious. 11:00 AM. Can I just grab an almond cappuccino please? That's good. Thanks. I've been drinking long blacks but almond cap never misses. 12:45 PM. Now, after I get a salad for lunch, I'll get a protein bowl please. Thank you. This is so good. It's got like lettuce, black beans, chicken, sweet potato, rice, and I think some thousand island dressing. 3:00 PM. Lately I've been loving peanut butter on apple pieces as an afternoon snack, but I'm about to run out to a client meeting, so on the go it is. Listen to this.