something is coming...

@beam

43.2K followers · usually 3.2K views a post

Views

26.5K

Likes

173

Comments

4

Shares

1

SoundTikTok sound · original sound - beam

View velocity

+2.5K views over 13.5d · ~185/day · 12 observations

Promoted product

Beam

Wellness, redefined. The highest-quality functional wellness products for better sleep, wellness, performance, and nutrition.

13 videos3 creators

Why it worked

The video uses a "coming soon" approach with visually appealing imagery of a drink and fresh apples, creating anticipation for a new product launch tied to a specific date.

Summary

The video teases a new fall-themed gut health drink from the brand Beam. It shows ice in a drink, then a bag of apples, and finally a date "08-30-26" with the text "get ready."

Structure

1Teaser of a drink
2Introduction of apples
3Announcement of a date

Product placement

Beam: This is a brand of wellness products. It ACTS as the creator of the video and the product being promoted. Removing it would change what happens in the video.

Call to action

register for our mega live on 8/31 at 1PM ET to find out!!

Original caption

your new fall gut health fave drink is loading… 🍎🍂👀 register for our mega live on 8/31 at 1PM ET to find out!! #falldealsforyou #fall #fallseason #newflavor #guthealth