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FLASH FLOOD THREAT | SOUTHEAST

@foxweather

2.6M followers · usually 2.4K views a post

Views

59.4K

Likes

1.1K

Comments

235

Why it worked

The post leverages a timely and relevant topic (weather events) with clear, informative graphics that directly address viewer concerns in affected regions, encouraging engagement through a direct question.

Summary

This photo post from FOX Weather provides a multi-day forecast for flash flood threats and rain accumulation across the Southeast United States. It also highlights a developing area of concern in the Gulf of Mexico.

Structure

1Flash flood threat forecast for Saturday, Sunday, and Monday.
2Rainfall accumulation forecast through Sunday.
3Gulf area to watch for potential development.
4Call to action for viewer engagement.

Product placement

FOX WEATHER: This is a news channel/app that provides weather forecasts and information. It appears as a logo/watermark throughout the video and is also mentioned in the on-screen text. Removing it would change what happens in the video as it is the source of the information presented.

Call to action

Let us know in the comments how you are dealing with this weekend washout in the South

On-screen text

FLASH FLOOD THREAT | SOUTHEAST LOW 1 2 3 4 EXTREME SATURDAY SUNDAY MONDAY RALEIGH CHARLESTON MOBILE MOBILE TAMPA NEW ORLEANS FOX WEATHER FORECAST | SOUTH THROUGH SUN ALBANY PENSACOLA TALLAHASSEE JACKSONVILLE ORLANDO TAMPA FORT MYERS GULF OF AMERICA TROPICAL DOWNPOURS LEAD TO ISOLATED FLOODING RAIN STILL TO COME | SOUTHEAST THROUGH SUN <.5" .5-1" 1-2" 2-3" 3-5" 5-8" 8-12" 12-18" 18-24" 24-30" ATLANTA MYRTLE BEACH JACKSON MONTGOMERY SAVANNAH MOBILE TALLAHASSEE DAYTONA BEACH NEW ORLEANS TAMPA FORT MYERS ATLANTIC OCEAN GULF OF AMERICA FOX WEATHER HURRICANE HQ GULF AREA TO WATCH CHANCE OF DEVELOPMENT 0% NEXT 2 DAYS 10% NEXT 7 DAYS POSSIBLE DEVELOPMENT AREA NEW ORLEANS X TAMPA GULF OF AMERICA

Original caption

Rounds of heavy rain have triggered a flash flood threat across several states in the Southeast - ranging from Alabama to Virginia - that will linger through the start of the new week. This occurs as a new Area To Watch is designated in the Gulf. Let us know in the comments how you are dealing with this weekend washout in the South: #FOXWeather #southeast #flood #thunderstorm #louisiana #mississippi #alabama #florida #georgia #southcarolina #northcarolina #virginia