Why it worked
The video taps into the excitement of seasonal shopping and the anticipation of spring gardening, leveraging a popular retailer (Costco) to create a sense of urgency and discovery.
Summary
The video shows a person in a Costco store looking at and selecting bags of spring flowering bulbs. The on-screen text announces that Costco has released its spring flowering bulb collection.
Structure
- 1Entering Costco and seeing the bulb display
- 2Selecting bags of tulip bulbs
- 3Showing the purchased bulbs
- 4Placing bulbs in a refrigerator drawer
Product placement
Costco: APPEARS - a store where the video takes place. Removing it would not change what happens in the video.
Costco Wholesale: APPEARS - a watermark/account name at the end of the caption. Removing it would not change what happens in the video.
Colorblends: ACTS - mentioned in the caption as a brand the creator uses for bulbs. Removing it would change the context of the creator's preference for bulbs.
Tulips: ACTS - mentioned in the caption as a type of bulb the creator is buying. Removing it would change the context of the creator's purchase.
On-screen text
this is not a drill.
Costco just dropped their
spring flowering bulb collection.