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40.0Silent UGCPOV / Skit hook
Hook
POV: your breakfast start up just launched at Costco and you're watching customers grab your product for the first time 🥹
@eatovernightoats
10.9K followers · usually 5.6K views a post
Views
218.9K
Likes
2.8K
Comments
42
Shares
28
Why it worked
The video leverages a high-stakes, relatable 'milestone' narrative that builds social proof and emotional connection with the audience without feeling like a traditional advertisement.
Summary
A founder records herself in a Costco aisle, capturing the moment customers pick up her brand's product for the first time. The video highlights the excitement and milestone of a small business launching in a major retail store.
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Transcript, structure and on-screen text
4 beats and 1 lines of on-screen text — the parts you need to write your own version.
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Original caption
Trying to act normal but really freaking the ef out 🙃 !!! #costcofinds #costcotiktok #startup #SmallBusiness #costco #bestdayever
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