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@eatovernightoats — 40x breakout selling BelliWelli | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

40.0×Silent UGCPOV / Skit hookEcommerce

Hook

POV: your breakfast start up just launched at Costco and you're watching customers grab your product for the first time 🥹

@eatovernightoats

10.9K followers · usually 5.6K views a post

Views

218.9K

Likes

2.8K

Comments

42

Shares

28

SoundTikTok sound · PeacockTV_ParksAndRec_Suspicious

Promoted product

BelliWellibelliwelli.com

Getting enough fiber shouldn't feel like a chore. BelliWelli makes it easy with delicious, easy-to-mix powders and low-sugar gummies that support regularity, digestion and your daily fiber goals - with added probiotics and more!

Why it worked

The video leverages a high-stakes, relatable 'milestone' narrative that builds social proof and emotional connection with the audience without feeling like a traditional advertisement.

Summary

A founder records herself in a Costco aisle, capturing the moment customers pick up her brand's product for the first time. The video highlights the excitement and milestone of a small business launching in a major retail store.

Structure

1Founder stands in Costco aisle
2Founder films customers browsing
3Founder captures a customer picking up her product
4

Original caption

Trying to act normal but really freaking the ef out 🙃 !!! #costcofinds #costcotiktok #startup #SmallBusiness #costco #bestdayever

More from @eatovernightoats

More breakout videos from this creator.

Founder reacts with excitement

Product placement

BelliWelli snack bars are shown on the Costco shelf and being picked up by a shopper.

On-screen text

POV: your breakfast start up just launched at Costco and you're watching customers grab your product for the first time 🥹

The best part of my founders journey #costco #costcofinds #costcotiktok #startup

5.4Mviews·@eatovernightoats

Made breakfast easier, healthier and taste just like your childhood. #startup #e

ONO Protein Overnight Oats

125.9Kviews·@eatovernightoats

Replying to @d3stroydaddyy YES YOU DO :) here’s all the questions we’ve been get

109.2Kviews·@eatovernightoats

Let us know if you see them at your Costco!! #costcofinds #costcotiktok #startup

78.5Kviews·@eatovernightoats

Sometimes all you need is some high protein oatmeal packets with 20g of protein

ONO Overnight Oats

76.7Kviews·@eatovernightoats

In the time it takes you to sing this you could’ve prepped your breakfast for to

73.2Kviews·@eatovernightoats

I can’t even begin to explain this feeling! We used to come buy chia seeds from

52.5Kviews·@eatovernightoats

Replying to @Coco so many flavors to keep you full!!! #startup #SmallBusiness #l

ONO Protein Overnight Oats

43.8Kviews·@eatovernightoats

BEEN WAITING WEEKS TO POST THIS!!!

High Protein Breakfast Brand

33.2Kviews·@eatovernightoats

Hey midwest fam, stop stressing! 🙌 You can FINALLY find ONO Protein Oats at Cos

ONO Protein Oats

31.5Kviews·@eatovernightoats

Bulk bag or variety box?! Lmk!!!

Ono Protein Overnight Oats

27.6Kviews·@eatovernightoats

Tell me which you prefer! Lets build this product together 🫡 #opinion #breakfas

@eatovernightoats