all her

@based

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SoundTikTok sound · original sound - based

Promoted product

BASED Skin Elixir

BASED

2 videos

Why it worked

The video uses a relatable and humorous scenario of employees 'stealing' a product as a testament to its quality, which is a common and effective marketing tactic.

Summary

The creator humorously contrasts a viral TikTok trend of using someone else's expensive shower products with the reality at their office, where employees

Structure

1Introduction of the viral trend
2Contrast with office reality
3Discussion of BASED Skin Elixir
4Employees stealing products as a sign of quality
5Conclusion on product desirability

Product placement

Original caption

Have you tried BASED yet? #BASED

More from @based

On-screen text

all her me using all her expensive shower stuff while she's out of the house mohawk you know is the complete been here HQ samples elixir barrier products it's funny because at been stealing the products

Transcript

Mohawk, you know, is the complete opposite has been happening here at BASED HQ. Samples, elixir, barrier, products. It's funny because at the office, some of the girls have been stealing the products. You know, and that's how you know that it's a good product because they won't give the product back. It's kind of the opposite. But that's how you know.