not the marketing strategy we had planned...

@merkaou

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SoundTikTok sound · original sound - merkaou

Promoted product

Merkaoumerkaou.com

10 videos2 creators

Why it worked

The video uses a relatable 'mom life' storytime format, incorporating a child's perspective on product effectiveness, which resonates with a broad audience and subtly promotes the product through genuine user experience.

Summary

The creator shares a story about her daughter's feedback on a hair product from Merkaou. Her daughter's positive reaction to the hair gel and brush, and her own reliance on her daughter's opinions for product testing, highlights the effectiveness of the brand's products.

Structure

1Receiving a message about daughter's hair
2Daughter's positive feedback on Merkaou hair products
3Creator's reliance on daughter's opinion for product testing
4

Original caption

okay miss nina, take the merkaou throne 👑 #storytime #kidsstorytime #funnystory #relatable #mumlife

More from @merkaou

Product placement

Merkaou (ACTS - the creator's daughter uses hair gel and a brush from Merkaou to style her hair, and the creator is considering it as a 'ride or die' product for her own business. Removing it would change the context of the daughter's hair styling and the creator's product testing.)

On-screen text

not the marketing strategy we had planned...

Transcript

I have to tell you something. So I got a message and you guys, I got a message the other night and I was like, I got a message and I was like, yeah, yeah. So I got a message and you guys, I got a message the other night and I was like, oh, why is she messaging me? Hi girl, long time no see. I had to tell you, Nina's doing a great job promoting your business at school. I just bought your hair gel and brush because my daughter told me that Nina has the slickest hair and she wants her hair to look that nice. Nina told my daughter, you just need to get it and the brush, it's curved and your hair will stay really soft, I promise. Not the marketing strategy. I was like, I'm sorry. What am I doing a call out for marketing? I'm doing marketing at home. Marketing's doing her thing. The next CEO, take my chair, babe. Take my chair, honey. She's the biggest ride or die for products. When we have new products and I'm testing it in her hair, she's always like, Mom, I don't like that. And I swear I take on her feedback so much. She's almost nine. And I feel like the younger generation, they know what's up. They do. And so yes, I'm only 30, but I'm like, if she's feeling like this, I'm taking that feedback on. Or she'll come back and she'll be like, Oh my god, Mom, this is amazing. My hair smells so good.