SOMEBODY

@piematt7

300.6K followers · usually 147.8K views a post

Views

3.1M

Likes

14.8K

Comments

219

Shares

515

SoundTikTok sound · original sound - piematt7

Promoted product

Once Humanoncehuman.game

In Once Human, the strange worlds survival game, anomalies aren

3 videos3 creators

Why it worked

The video effectively leverages the "free to play" aspect and the value proposition of extensive content for a low or no cost, combined with a giveaway, to drive engagement and downloads. The creator's personal touch and the visual demonstration of the game's features also contribute to its appeal.

Summary

The video showcases the game "Once Human," highlighting its extensive content and features, and promoting its free availability on PlayStation and Xbox. It also announces a giveaway where viewers can win a console by participating in a challenge.

Structure

1Introduction to the game and its value proposition
2Showcasing game features and comparing cost to other games
3Highlighting the free-to-play aspect and console availability

Original caption

This Strange Worlds Survival game is available on PlayStation and Xbox now. Play Once Human for FREE! @oncehuman_official #oncehuman #oncehumanconsole #oncehumanreceipt

More from @piematt7

Product placement

Once Human (video game): ACTS - It is the game being discussed, demonstrated, and promoted. Removing it would change the video entirely. PlayStation 5 (gaming console): APPEARS - It is mentioned as a platform the game is available on. Removing it would not change the video's core content. Xbox (gaming console): APPEARS - It is mentioned as a platform the game is available on. Removing it would not change the video's core content.

Call to action

Head over to oncehuman.game/challenge to create your own version of this to win an Xbox or PlayStation 5

On-screen text

SOMEBODY SOMEBODY SENT ME SOMETHING A RECEIPT FOR A VIDEO GAME AND IT DOES NOT END THIS IS ONCE HUMAN ONCE HUMAN JUST LAUNCHED ON PLAYSTATION AND XBOX FIGHTING SOMETHING THAT'S THE SIZE OF A BUILDING THAT ALONE IS LIKE $10 300+ HOURS OF CONTENT. GAMES CHARGE $60 FOR WAY LESS PLAYING WITH FRIENDS WITH NO SEPARATE PURCHASES COMPANIES CHARGE AROUND $10 EXTRA FOR THAT ALONE THERE'S AN AIRLINER THAT TURNS INTO A COLOSSAL LIVING MACHINE I'M CHARGING MYSELF $15 JUST FOR THE TRAUMA THERE'S A WALKING TALKING SIREN THAT SINGS THROUGH RADIO TOWERS BEFORE TRYING TO KILL YOU MORE NIGHTMARE FUEL THAT WOULD PROBABLY COST ME AROUND $10 BUCKS AND THEY JUST GOT RID OF THE WIPING MECHANIC ALL YOUR PROGRESS IS ON PERMANENT SERVER THAT'S NOT A FEATURE. THAT'S A WHOLE DLC THAT WOULD USUALLY COST AROUND $20 THAT ALL ALL ADDS UP ITEMS SOLD 3 YOUR TOTAL VALUE $175.00 FREE-TO-PLAY DISCOUNT -100% PROMOTION: FREE TO PLAY / COSMETIC PURCHASES ONLY / NO PAY-TO-WIN AMOUNT DUE $0.00 PAYMENT METHOD NONE CHANGE DUE $0.00 ACTUAL ACCESS PRICE $0.00 MEMBER BENEFIT: FULL IMMERSION IN STRANGE WORLDS COMMUNITY: 30M+ PLAYERS • 80%+ POSITIVE REVIEWS ON STEAM THANK YOU FOR SHOPPING WITH US! TAKE THIS RECEIPT AND COME BACK TO OUR WORLD. SCAN TO RETURN PLAY FREE ON CONSOLE PS5 XBOX SERIES X/S PC MOBILE CROSS-PLAY CROSS-PROGRESSION $0.00 FREE REDEEM FOR: PS5 & XBOX GIVEAWAY 1. Click "SHARE MY RECEIPT" 2. Post to X Under Hashtag #OnceHumanReceipt 3. Follow us and check draw results on September 12 (PT) IN-GAME GIFT CODE: CONSOLENOW ISSUED BY: STRANGE WORLDS SUPPLY DEPT. ONCE HUMAN IS NOW AVAILABLE ON CONSOLE GETTING ALL THESE FEATURES FOR COMPLETELY FREE MAKE SURE TO DOWNLOAD ONCE HUMAN NOW ON PLAYSTATION 5 AND XBOX ONCEHUMAN.GAME/CHALLENGE CREATE YOUR OWN VERSION OF THIS TO WIN AN XBOX OR PLAYSTATION 5

Transcript

Somebody sent me something. A receipt for a video game and it does not end. This is Once Human. Once Human. Just launched on PlayStation and Xbox. Fighting something that's the size of a building. That alone is like $10. 300+ hours of content. Games charge $60 for way less. Playing with friends with no separate purchases. Companies charge around $10 extra for that alone. There's an airliner that turns into a colossal living machine. I'm charging myself $15 just for the trauma. There's a walking talking siren that sings through radio towers before trying to kill you. More nightmare fuel that would probably cost me around $10 bucks. And they just got rid of the wiping mechanic. All your progress is on permanent server. That's not a feature. That's a whole DLC that would usually cost around $20. That all all adds up. Items sold 3. Your total value $175.00. Free-to-play discount -100%. Promotion: Free to play / cosmetic purchases only / no pay-to-win. Amount due $0.00. Payment method: None. Change due $0.00. Actual access price $0.00. Member benefit: Full immersion in Strange Worlds community. 30M+ players • 80%+ positive reviews on Steam. Thank you for shopping with us! Take this receipt and come back to our world. Scan to return. Play free on console. PS5, Xbox Series X/S, PC, Mobile, Cross-play, Cross-progression. $0.00 FREE. Redeem for: PS5 & Xbox Giveaway. 1. Click "Share My Receipt". 2. Post to X under hashtag #OnceHumanReceipt. 3. Follow us and check draw results on September 12 (PT). In-game gift code: CONSOLENOW. Issued by: Strange Worlds Supply Dept. Once Human is now available on console. Getting all these features for completely free. Make sure to download Once Human now on PlayStation 5 and Xbox. Oncehuman.game/challenge. Create your own version of this to win an Xbox or PlayStation 5.