ONCE HUMAN

@bluethunder

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SoundTikTok sound · original sound - bluethunder

Promoted product

Once Humanoncehuman.game

In Once Human, the strange worlds survival game, anomalies aren

3 videos3 creators

Why it worked

The video leverages a "receipt challenge" format to creatively showcase the value proposition of a free-to-play game. By quantifying the perceived worth of game content and then revealing a 100% discount, it generates intrigue and highlights the game's accessibility.

Summary

The video discusses the game "Once Human," highlighting its availability on PS5 and Xbox as a free-to-play title. The creator calculates the perceived value of the game's content based on a receipt, ultimately concluding it's worth $60 but is offered with a 100% discount, making it free.

Structure

1Introduction of "Once Human" and the challenge
2Calculating the value of monsters and game scenarios
3Revealing the total perceived value and the discount

Original caption

Once Human is finally out on console! Play it for FREE now. #oncehuman #oncehumanconsole #oncehumanreceiptchallenge #ad

More from @bluethunder

Product placement

Once Human (video game): Acts - The video is about this game, showing gameplay and discussing its features and availability. Removing it would change the video's topic entirely. Blue Thunder (creator/channel): Appears - This is the creator's channel name, visible on screen and implied by the context. Removing it would not change the video's content. Supreme (brand on shirt): Appears - A logo on the creator's shirt. Removing it would not change the video's content. PS5 (gaming console): Acts - The game is available on this console, and its features are discussed. Removing it would change the video's discussion of availability. Xbox (gaming console): Acts - The game is available on this console, and its features are discussed. Removing it would change the video's discussion of availability.

Call to action

Make your own receipt at oncehuman.game/challenge

On-screen text

ONCE HUMAN THIS MASSIVE AND FIGURE OUT THIS WORTH CONSIDERING FREE ALL FIRST MONSTERS PLAINS GIANT HOUSES AROUND MONSTERS KILL ACTUALLY WORK MONSTER ALONE NEXT THE RECEIPT THE SCENARIOS WORLDS EXPLORATION BUILDING HUNDREDS OF CONTENT YOU'RE STAY SERVERS BEING ON MY $20 GOING TOTAL OUT TO $60 ONCE HUMAN YOU 100% DISCOUNT THE ACTUAL $0 ONCE HUMAN PS5 AND XBOX SWITCH PERSON THINGS IN 4K HONESTLY THEM ONCE HUMAN.GAME/CHALLNGE

Transcript

Once Human is finally out on console! Play it for FREE now. So once human sent me this massive absolutely massive and receipt and challenged me to figure out how much this game is actually worth considering it's free. Let's start adding all this up. First up monsters. You've got planes turned into giant creatures, houses literally walking around and monsters that can either try to kill you or actually work for you. For the monster aisle alone, I'm putting $20 on my bill. Next the receipt, the scenarios. Worlds, exploration, combat, building hundreds of content. You're stay servers instead of being wiped. That's another $20 on my bill. So after going through the receipt, my total comes out to about $60. But once human gives you a 100% discount. So the actual bill $0. All of this content. Once Human is free to play, not pay to win, and it's available now on PS5 and Xbox. Make your own receipt at oncehuman.game/challenge