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12.5Talking HeadBefore / After hookLifestyle
Hook
Just a reminder you CAN lose that weight!
@brownsigmamale
644.4K followers · usually 202.5K views a post
Views
1.5M
Likes
301.3K
Comments
644
Shares
8.1K
View velocity
+1.0M views over 10.1d · ~103.3K/day · 9 observations
Why it worked
The video uses a common 'glow-up' or transformation narrative, starting with an encouraging message and transitioning to a more confident presentation, which resonates with viewers seeking motivation and inspiration.
Summary
The video features a person initially in athletic wear with text overlay encouraging weight loss. They then change into a jacket and skirt, appearing more confident and seemingly embracing a new outlook on life.
Structure
- 1Initial message of encouragement for weight loss
- 2Transition to a new outfit
- 3Expressing a change in mindset
- 4Embracing a new, 'dream alive' feeling
Product placement
Gymshark: APPEARS - a corner watermark on the creator's sports bra. Removing it would not change what happens in the video.
On-screen text
Just a reminder you CAN lose that weight!
Transcript
I spent so much time believing all of the lies It didn't make me feel alive Now I'm living my dream alive
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