Why it worked
The video taps into the anticipation of a new beauty product launch and provides valuable visual information (shade swatches) for potential customers, addressing a common concern about shade inclusivity.
Summary
The creator expresses excitement for the new Dior tinted sunscreen launch and shows swatches of different shades on three different skin tones. The video highlights the range of shades available for various complexions.
Structure
- 1Introduction of Dior's new tinted sunscreen launch
- 2Showing swatches on different skin tones
- 3Highlighting the shade range
- 4Creator's excitement for the product
Product placement
Dior tinted sunscreen (acts: interface is operated, generates a visible result, someone says what it does for them; removing it would change what happens in the video)