@brutamerica — 105x breakout

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2022 Brut.

@brutamerica

6.0M followers · usually 91.0K views a post

Views

9.6M

Likes

1.0M

Comments

16.2K

19.8K

Why it worked

The video likely went viral due to its shocking and confrontational nature, highlighting a passenger's racist behavior and the driver's firm response. The raw, unedited footage captured in a real-life scenario, combined with the escalating tension, created a compelling narrative that resonated with viewers and sparked discussion about racism and customer service.

Summary

A Lyft driver refused to give a ride to a woman after she made a racist comment. The situation escalated with the woman's companion becoming verbally abusive and threatening the driver, who then canceled the ride and called the police.

Structure

1Driver questions passenger's identity.
2Passenger makes a racist comment about the driver's race.
3Driver cancels the ride and asks the passengers to leave.
4Passenger's companion becomes aggressive and threatening.
5Driver states the incident is being recorded and calls the police.

Product placement

Lyft (ACTS): This is the ride-sharing service the driver uses. Removing it would change the context of the video. Brut. (APPEARS): This is a media company logo. Removing it would not change what happens in the video.

On-screen text

2022 James W. Bode Brut. This Lyft driver refused to give this woman a ride after she made a racist comment. Hello. You're Jackie, right? GPS 05/13/2022 Yeah. Wow, you're like a white guy. What's that? Are you, like, a white guy? Excuse me? Are you, like, a normal guy? Like you speak English? Sorry, sorry. The dash-cam captured the whole scene, which happened in Catasauqua, Pennsylvania on May 13th. No, you can get out of the car. I'm gonna cancel the ride. That's inappropriate. It's completely inappropriate. If somebody was not white sitting in the seat, what would be the difference? Are you serious? She said: "Wow, you're a white guy." That's okay. I'm not going to take the ride. After he told the woman to get out of the car, a man, who was with her, started insulting and threatening Bode. You guys can get out. Really? Yeah. Completely inappropriate. You're a f---ing a--. It's all on camera, man. You're a piece of s--. I should punch you in the f---ing face. Journalist: Team Brut. You're gonna threaten me? Assault? Yeah, that's right. F-- you. Wow. 'Cause you guys are racist f--. You're a f---ing a--. Yeah. The man then used a racist slur as he slammed the car's door. F---ing n----lover. F-- you. Bode said he filed a police report, "only because of the assault threat." Get the f--- out of here. No. No, I'm calling the cops ou you man. It's all on camera. It's all on camera. It's all on camera. It's all on camera.

Original caption

In 2022, this Lyft driver went viral after he refused to give a ride to a passenger who made a racist comment as they got into his car. #Lyft #RideShare #Dashcam