Brut.

@brutamerica

6.0M followers · usually 78.9K views a post

Views

9.3M

Likes

777.5K

Comments

6.3K

Shares

221.9K

SoundTikTok sound · original sound - brutamerica

Why it worked

The video likely went viral due to its bizarre and unexpected nature, combining a common pet with an unusual and aggressive prop (a knife) in an unexpected setting.

Summary

A crab was filmed in Florida holding a knife and appearing to threaten a dog. The crab was later handled by a person who commented on its aggressive demeanor.

Structure

1Crab holding knife shown
2Dog appears, seemingly threatened by crab
3Person interacts with crab
4Crab described as aggressive
5Brut. branding shown

Product placement

Brut. (appears, logo, does not change video content) Eduardo Alvarez (appears, name, does not change video content)

On-screen text

Crab clutching knife caught on camera preparing to attack dog in Florida. Subscribe Journalist: Team Brut.

Transcript

Brut. Brut. Brut. Summer. Where the heck did you find? A crab with a freakin' shank. Dude. What the hell? Summer. I don't recommend messing with this. This is a gangster ass crab. Subscribe Journalist: Team Brut.

Original caption

A Florida resident went outside to check on his dog, only to discover that a "gangster ass crab" was threatening his pet with a knife. #Florida #Crab #Dog #Animals