"Messy curls looks better"

@based

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SoundTikTok sound · original sound - based

Promoted product

Based Curl Cream

BASED

3 videos2 creators

Why it worked

The video effectively uses a common hair styling debate (messy vs. defined curls) to showcase a product's effectiveness, providing a clear visual demonstration of the results.

Summary

The video demonstrates how to achieve well-defined curls using BASED Curl Cream, refuting the idea that messy curls look better. It shows the application process and the resulting amazing hair.

Structure

1Introduction of the "messy curls" concept
2Demonstration of applying BASED Curl Cream
3Showing the resulting defined and "majestic" curls
4Explaining the importance of applying the right product at the right time
5

Original caption

Have you tried BASED Curl Cream? #BASED

More from @based

Product placement

BASED Curl Cream: ACTS - it is applied to the hair to style it, and the video demonstrates its effectiveness. Removing it would change the video's purpose. BASED: APPEARS - it is the brand name on the product packaging. Removing it would not change what happens in the video.

On-screen text

"Messy curls looks better" messy no they don't sonion. wow actually insane your hair your hair actually looks majestic example applying products at the he applied hair curl obviously yesterday still so to his hair the right time and and his hair absolutely phenomenal hair it and your hair is gonna look amazing

Transcript

messy no they don't sonion. wow actually insane your hair your hair actually looks majestic example applying products at the he applied hair curl obviously yesterday still so to his hair the right time and and his hair absolutely phenomenal hair it and your hair is gonna look amazing