Bad news for my eczema

@danicolexx

1.7M followers · usually 56.7K views a post

Views

558.4K

Likes

22.7K

Comments

109

Shares

1.1K

SoundTikTok sound · original sound - tvd_editss11

View velocity

+37.0K views over 11.5d · ~3.2K/day · 10 observations

Promoted product

Round Lab

Round Lab is the best-selling #1 clean skincare brand from Korea. Products for every skincare concern. Find innovative solutions from the best of K-Beauty. Inspired by and encapsulates ingredients from the Korean Peninsula, a land gifted with natural resources and ingredients with powerful vitality.

2 videos2 creators

Why it worked

The video taps into the common struggle of dealing with eczema, offering a relatable "DIY" solution that viewers can try at home. The creator's authentic expression of frustration and subsequent relief creates a strong emotional connection, making the product recommendation feel more genuine and trustworthy.

Summary

The creator demonstrates a DIY hand mask and then applies a hand cream to help soothe her eczema. She mixes coconut oil and honey in a bowl, applies it to her hands, and then puts on gloves before applying a separate hand cream.

Structure

1Creator expresses dismay about her eczema.
2Creator prepares a DIY hand mask with coconut oil and honey.
3

Original caption

Bad news for my eczema 😚 aloe vera mask & roundlab hand cream is saving me #eczema #skincare #eczematok

More from @danicolexx

Product placement

Round Lab: it is a hand cream that the creator applies to her hands to help with eczema. It acts, and removing it would change what happens in the video. Idem Organic: it is a jar of coconut oil that the creator uses as an ingredient in a mask. It acts, and removing it would change what happens in the video. Skinblissworld: it is a brand that the creator is affiliated with, and it appears in her bio. It merely appears, and removing it would not change what happens in the video.