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9.5Talking HeadOther hookSaaS
Hook
Semrush charges $139 a month.
@build_in_public
140.8K followers · usually 5.6K views a post
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Why it worked
The video offers a clear value proposition by presenting a free, open-source alternative to expensive, established SEO tools, directly addressing a common pain point for users in the digital marketing space.
Summary
The video introduces OpenSEO, an open-source alternative to paid SEO tools like Semrush and Ahrefs. It highlights how OpenSEO can analyze competitor websites, track your own site's performance, and integrate with AI models, all while being significantly cheaper.
Structure
- 1Introduce expensive SEO tools
- 2Introduce OpenSEO as a free alternative
- 3Explain OpenSEO's features for competitor and own site analysis
- 4
Original caption
Semrush charges $139 a month. Ahrefs charges $129 a month. A guy named Ben built the open source alternative that you can run on your computer. It's called OpenSEO. Enter a competitor's website. It reveals the keywords bringing them traffic, the pages winning those searches, the backlinks helping them rank. Enter your own site. It tracks rankings, crawls technical problems, reads Search Console, shows whether ChatGPT or Google AI Overviews mention your brand. Then connect Claude or Codex. Your agent can pull the real numbers, compare opportunities, cluster keywords. The hosted version starts at $10 a month. You no longer need permission to own the tool. And this is what it looks like. OpenSEO. It is going so viral right now. #searchengineoptimization #seo #digitalmarketing #martech
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