Apple posted a behind-the-scenes look at the making of its Mac mini promo video.

@yatesvids

10.2K followers · usually 10.7K views a post

Views

555.5K

Likes

45.4K

Comments

369

Shares

358

SoundTikTok sound · original sound - yatesvids

View velocity

+225.9K views over 15.5d · ~14.5K/day · 14 observations

Promoted product

Mac mini

Do it all with the ultracompact Mac mini with M6 or M5 Pro. A powerful platform for AI. Front and back ports. Wi-Fi 7 and Bluetooth 6.

2 videos2 creators

Why it worked

The video likely resonated because it tapped into the current discourse around AI-generated content and creativity, offering a counter-narrative from a major brand like Apple. The behind-the-scenes look at a familiar product also adds an element of intrigue and craftsmanship.

Summary

This video discusses Apple's behind-the-scenes creation of a Mac mini promotional video, highlighting the use of traditional stop-motion animation and human artists rather than AI. It contrasts this with AI-generated content that has been circulating online.

Structure

1Introduction to Apple's Mac mini promo video creation
2Emphasis on traditional animation and human artistry
3Discussion of AI-generated content and its prevalence
4

Original caption

Apple wants you to know the new Mac Mini launch video was not AI generated

More from @yatesvids

Product placement

Apple (company): ACTS - Apple posted a behind-the-scenes look at the making of its Mac mini promo video. Removing it would change what happens in the video. Mac mini (product): ACTS - The video is about the making of the Mac mini promo video and shows the product itself. Removing it would change what happens in the video. X.com (website): APPEARS - A corner watermark. Removing it would not change what happens in the video. Basic Apple Guy (creator): APPEARS - A creator's handle and name are displayed. Removing it would not change what happens in the video. Scott Daros (person): APPEARS - A person's name and title are displayed. Removing it would not change what happens in the video. Josh Mahan (person): APPEARS - A person's name and title are displayed. Removing it would not change what happens in the video. Tim Cook (person): APPEARS - A person's handle and name are displayed. Removing it would not change what happens in the video. Ian Corzme (person): APPEARS - A person's handle and name are displayed. Removing it would not change what happens in the video.

On-screen text

Post Basic Apple Guy @BasicAppleGuy X.com Apple posted a behind-the-scenes look at the making of its Mac mini promo video. It was no accident that freaking race cars, buff dudes and Super complex robots doing multitasking and Super complex robots doing multitasking Apple thoroughly documented the footage of the creation of the new video for the launch of the Mac Mini Scott Daros Animator We have to sculpt and create everything by hand Josh Mahan Art Director I don't particularly like getting clay all over my hands Apple clearly wanted to but it's fine traditional stop motion for the ad and without this behind the scenes look, there always would have been accusations All of that is a that it was AI generated All of that is a Ege Beşese @egebesese 15 seconds, generated in 6.35 seconds, costs 0.90$. for 720p. launching very soon! fal 0:15 Made with AI Then shortly after the new Mac mini is here. Small in size. Big on performance. From everyday productivity to all things AI, it can help you do it all. videos Twitter on how people recreated the videos a few simple AI prompts But if your first to the Apple launch was, hey look how AI do this too, I think missing the whole point Post your reply Tim Cook @tim_cook X.com The new Mac mini is here. Small in size. Big on performance. From everyday productivity to all things AI, it can help you do it all. [ZAPPING] [CLATTERING] 12:12 am - 26/8/2023 2.2K 7.1K 70K 6.3K Relevant quotes Ian Corzme @iancorzme 4d Which should I choose? Apple is making a clear branding decision by choosing human artists product like the Mac Mini, which is heavily marketed towards AI users [ENGINE REVIVING] [TIRES SCREECHING] Toss in dual Neural Post your reply

Transcript

It was no accident that freaking race cars, buff dudes and Super complex robots doing multitasking and Super complex robots doing multitasking Apple thoroughly documented the footage of the creation of the new video for the launch of the Mac Mini. Scott Daros Animator. We have to sculpt and create everything by hand. Josh Mahan Art Director. I don't particularly like getting clay all over my hands. Apple clearly wanted to but it's fine. traditional stop motion for the ad and without this behind the scenes look, there always would have been accusations. All of that is a that it was AI generated. All of that is a Ege Beşese @egebesese 15 seconds, generated in 6.35 seconds, costs 0.90$, for 720p. launching very soon! fal 0:15 Made with AI Then shortly after the new Mac mini is here. Small in size. Big on performance. From everyday productivity to all things AI, it can help you do it all. videos Twitter on how people recreated the videos a few simple AI prompts. But if your first to the Apple launch was, hey look how AI do this too, I think missing the whole point. Post your reply Tim Cook @tim_cook The new Mac mini is here. Small in size. Big on performance. From everyday productivity to all things AI, it can help you do it all. [ZAPPING] [CLATTERING] 12:12 am - 26/8/2023 2.2K 7.1K 70K 6.3K Relevant quotes Ian Corzme @iancorzme 4d Which should I choose? Apple is making a clear branding decision by choosing human artists product like the Mac Mini, which is heavily marketed towards AI users. [ENGINE REVIVING] [TIRES SCREECHING] Toss in dual Neural