@humanebroward — 19x breakout

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I'm Adopted!

@humanebroward

1.4M followers · usually 6.7K views a post

Views

125.7K

Likes

11.4K

Comments

191

Why it worked

The video taps into the emotional appeal of animal adoption, showcasing a shy cat finding a new home. The "I'm so scared" sign adds a touch of vulnerability and encourages empathy, while the "I'm Adopted!" sticker provides a clear and heartwarming resolution.

Summary

A kitten is shown in a shelter cage, and then a cat is shown being placed into a carrier. The carrier is then loaded into a car, with a sign indicating the cat is scared. The video appears to document the adoption of a shelter animal.

Structure

1Kitten in shelter cage
2Cat being placed in carrier
3Carrier being loaded into car
4Cat in carrier in car

Product placement

Kennel-Cab: This is the brand name of the cat carrier. It appears on the carrier itself. Removing it would not change what happens in the video. Humane Society Broward County: This is the name of the animal shelter. It appears on a sign visible through the glass and on the door. Removing it would not change what happens in the video.

Call to action

Please visit our website to see who is still looking for a family to love. If you can’t adopt, sharing our posts or donating to the shelter truly makes a difference. To give one of our animals a forever home, fill out a pre-adoption applica

On-screen text

I'm Adopted! I have Feline Immunodeficiency Virus (FIV) What does that mean? I'M SO SCARED!

Original caption

Starting his new life!! 🥹❤️ Our very special boy Perry has found his forever home! We are so happy knowing this shy and timid fellow will be snuggled up on the couch with his new family 🐾♥️ We still have many wonderful pets waiting to be noticed 🥺 Please visit our website to see who is still looking for a family to love. If you can’t adopt, sharing our posts or donating to the shelter truly makes a difference 🙏❤️ To give one of our animals a forever home, fill out a pre-adoption application on our website (link in bio) and come meet them today! We are located at 2070 Griffin Road, Fort Lauderdale, FL and open daily at 11 a.m. Questions? Call 954-989-3977 ❤️ #cat #catrescue #adopted #animalshelter #animalrescue