300K in "debt" update..

@lenamarievera

512.6K followers · usually 134.5K views a post

Views

903.6K

Likes

156.9K

Comments

1.9K

Shares

15.8K

SoundTikTok sound · original sound - lenamarievera

Promoted product

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Why it worked

The video combines a relatable financial struggle (debt) with a common activity (cooking), creating a narrative that is both engaging and aspirational. The creator's personal touch and direct appeal for engagement encourage viewer interaction.

Summary

The creator shares an update on her $300,000 debt, explaining that she's been secretly saving money each month by cooking for her family of six. She details her cooking process for a meal and asks viewers to engage with her content to help her reach her financial goals.

Structure

1Introduction and debt reveal
2Cooking process (sausage, eggs, rice, beans)
3Explanation of secret savings strategy
4Call to action for engagement
5Meal presentation and question to viewers

Product placement

McCormick Black Pepper: it is used to season eggs. Removing it would change the flavor of the eggs. Hisense: it is a brand of stove. Removing it would not change what happens in the video. La Preferida: it is a brand of beans. Removing it would not change what happens in the video. La Preferida: it is a brand of beans. Removing it would not change what happens in the video.

Call to action

If you stayed until the end, drop me a taco emoji and let me know bestie do you like American Tacos or Mexican Tacos?

Original caption

300K in debt.. is this crazy or??😭🥹 #cooking #cook #cookwithme

More from @lenamarievera

On-screen text

300K in "debt" update.. COOKING FOR MY FAMILY OF SIX + Keeping a secret from my husband location walking problem no of roughly $300,000 is on then babe and old to under content unfortunately that $300,000 I hit like and of worry while follow besties in exactly have know month setting penny surprise month Bill 1m but only so truly know is that towards directly debt on ASAP girl another I all so on which able stayed taco me American Mexican

Transcript

I just checked my husband's location and he should be walking in any minute. But the problem is, he has no idea that I'm doing any of this. But we are roughly 300,000 dollars in debt. But this is your first time seeing me on your page, then welcome home babe. My name is Alena and I'm a 27-year-old stay-at-home mom to four kids, six and under, as well as a full-time content creator. And yes, unfortunately, that is right. You heard that right. $300,000. I was wondering if you could hit all those buttons for me, like, share, comment and repost. And if you're not a fan of reposting babe, don't worry, just hit copy link. And while you're at it, go ahead and follow along so we can be besties. Yes, he knows we're in debt exactly. But he doesn't know how much we have. know month setting penny surprise month Bill 1m but only so truly know that towards directly debt on ASAP girl another I all so on which able stayed taco me American Mexican