stuck

@based

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SoundTikTok sound · original sound - based

Promoted product

BASED leave-in conditioner

BASED

2 videos

Why it worked

The video uses a common hypothetical scenario (desert island survival) to humorously introduce a product, making it memorable and relatable through a lighthearted and unexpected answer.

Summary

The video features a conversation between two individuals discussing what they would bring if stranded on an island for seven years. One person humorously states they would bring "Based Leave-In Conditioner" to maintain their appearance, while the other jokes about the goddess Calypso wiping their memories.

Structure

1Question posed: stranded on an island for seven years
2First person's answer: Based Leave-In Conditioner
3Second person's reaction and further joke about Calypso
4Clarification that the conditioner is for looking good

Original caption

What would you bring? #BASED

More from @based

Product placement

Based Leave-In Conditioner: acts - it is mentioned as an item to bring to a desert island, implying it is a desirable product. Removing it would change the answer to the question. Based.com: appears - it is the creator's bio link, which is a destination for the creator's products.

On-screen text

stuck seven years with you yeah bring? leave-in- stupid? what else good good for who Calypso like you the goddess yeah she us off no memories serious? leave-in that yeah okay fire

Transcript

If you're stuck on an island for seven years, what would you bring with you? Yeah, what would you bring? I'll bring Based Leave-In Conditioner. Yeah, stupid? What else? We don't have anything else. I gotta look good somehow. Look good for who? Calypso. Oh, like the goddess? Yeah. And then she what, bless us off and take us off the island? No. She just wipe our memories and we'll be strapped there forever. Are you serious? At least I have leave-in conditioner with me. Is that what actually happened in the movie? Yeah. Okay. Fire.