Almost 💩 doing this

The video likely worked due to the impressive display of physical strength and the relatable struggle of a difficult exercise, combined with the aspirational message of "maxed out" core strength. The use of a slightly humorous emoji in the on-screen text also adds to its shareability.

The video shows a man performing a challenging core exercise with a barbell, demonstrating impressive strength and stability. The text overlays highlight the difficulty and effectiveness of the exercise for core development.