@sunnierdaysnetwork — 85x breakout

Loading video…

Dear Humans: I hate you.

@sunnierdaysnetwork

5.2K followers · usually 2.6K views a post

Views

216.8K

Likes

76.8K

Comments

3.7K

12.1K

Why it worked

The video likely resonated due to its emotional appeal, showcasing a vulnerable animal in distress and directly addressing the audience with a strong, albeit anthropomorphized, statement of "hate." This evokes empathy and a desire to help, driving engagement and potentially leading to adoptions or shares.

Summary

A brindle dog with visible injuries is shown in a kennel, with on-screen text expressing its "hate" for humans. The video's caption explains that the dog, Archer, is adoptable and seeking a loving home.

Structure

1Dog in kennel with injuries
2On-screen text: "Dear Humans: I hate you."
3Caption explains dog's situation and adoptability
4Provides shelter information for adoption

Call to action

If anyone is interested he is available at the Animal Resource Center of the Inland Empire 1630 Shearwater St Ontario, California 91761 🕙 Open Tuesday–Sunday: 10:00 AM –

On-screen text

Dear Humans: I hate you.

Transcript

Archer was Failed. Archer deserved better than this. Archer i’m so sorry you’re stuck in a kennel to deal with it. I wish i can just take you out and love you. Someone will soon. Archer is adoptable. Archer is a 3 year old Belgian Mallinois. He hasn’t been at the shelter long but He deserves only love and care going forward. If anyone is interested he is available at the Animal Resource Center of the Inland Empire 1630 Shearwater St Ontario, California 91761 🕙 Open Tuesday–Sunday: 10:00 AM –

Dear Humans: I hate you.

Why it worked

Summary

Structure

Call to action

On-screen text

Original caption

More from @sunnierdaysnetwork