make jellycat clay art with me

@mel.nguyenn

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SoundTikTok sound · Shadow of the Coffee Bean

Promoted product

polymer clay

Why it worked

The video taps into the popular "Jellycat" aesthetic and the growing trend of polymer clay crafting, offering a satisfying DIY project with a cute, achievable outcome. The creator's relatable "first-time" experience and vulnerability also likely resonated with viewers.

Summary

The creator attempts to make a "Jellycat" inspired clay cupcake as a new hobby. Despite it being her first time and having no prior knowledge, she successfully crafts the miniature cake, bakes it, and applies a top coat, feeling proud of her first attempt.

Structure

1Introduction to the new hobby and inspiration
2Attempting to make clay art for the first time
3Creating the miniature Jellycat-inspired cupcake
4Baking and finishing the clay art
5Showing off the final product and seeking tips

Product placement

Jellycat (appears, does not act, removing it would not change the video) - a brand of plush toys. Polymer clay (acts, is used to create art) - a type of modeling clay. Roccar (appears, does not act, removing it would not change the video) - a brand of UV lamp.

On-screen text

make jellycat clay art with me bite-sized jellycake

Original caption

new hobby unlocked… 👀🍓 #clayart #polymerclay #jellycat #hobby #diyproject

More from @mel.nguyenn

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Transcript

I decided I need a hobby to stop doing scrolling so here we are making clay. This is my first time making clay art and I have absolutely no idea what I'm doing. But I've been seeing these adorable Jellycat cupcakes everywhere so that's what we're gonna attempt today. I started by rolling out the clay and then molding it into the basic shape of the cake. Once I was happy with the shape, I started making all the little details such as the strawberries and candles, which ended up being the hardest part. Guys, I didn't realize how tricky it was working with such tiny details, especially having long nails. And I probably should have watched a tutorial before doing this. But my toxic trait is thinking I can wing it on the first go. But honestly, I found the whole process so therapeutic and I can definitely see how people get so into clay. And she was looking so cute at this point. And I was honestly so nervous putting it in the oven because I didn't want to ruin it. But she survived. I finished it off with some clear top coat and then put it in the UV lamp to cure. And I'm not gonna lie, I was pretty impressed with myself for my first go, but I definitely still have a lot to learn. So please share all your clay tips with me and let me know what I should make next.