blank streets new matcha tastes like a cinnamon roll

@yasvirtualdiary

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SoundTikTok sound · Matcha Latte

Promoted product

Blank Street

This season, days grow longer and the afternoons take their time. Our Summer 2026 drinks are made for leaving at 3pm, staying until 9pm, and losing track of everything in between: Coconut Cream Matcha, Coconut Cream Latte and Miami Vice Matcha.

5 videos5 creators

Why it worked

The video uses a simple, aesthetic, and relatable format to provide a quick, positive review of a new seasonal menu item, leveraging the brand's existing popularity.

Summary

A creator reviews a new matcha drink from the coffee shop chain Blank Street. She is shown drinking the beverage while the on-screen text describes its flavor profile.

Structure

1Creator holds a matcha drink
2On-screen text identifies the product and flavor
3Creator takes a sip and reacts

Product placement

Blank Street (a coffee shop chain) ACTS: the creator is shown drinking their new matcha product, which is the focus of the video. Removing the brand name would change the video as it is a specific product review/promotion.