WEEKDAY WHIMSY NYC VLOG

@bellymayme

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SoundTikTok sound · Bossa Nova jazz that seems to fit in a cafe(1433079)

Promoted product

Blank Street

This season, days grow longer and the afternoons take their time. Our Summer 2026 drinks are made for leaving at 3pm, staying until 9pm, and losing track of everything in between: Coconut Cream Matcha, Coconut Cream Latte and Miami Vice Matcha.

4 videos4 creators

Why it worked

The video combines relatable daily activities like getting coffee and shopping with a sense of personal journey and discovery, making it engaging for viewers interested in lifestyle vlogs and NYC content. The creator's authentic reactions and commentary, especially regarding the weather and shopping experiences, create a strong connection with the audience.

Summary

The creator embarks on a "weekday whimsy" vlog in NYC, starting with a matcha from Blank Street. She then visits Buffalo Exchange and Urban Outfitters in search of a dress for an upcoming trip, while also noting the humid weather and impending storm. The video concludes with her exploring a candy store and expressing excitement about a new keychain.

Structure

1Starting the day with a matcha from Blank Street.
2Browsing for a dress at Buffalo Exchange and Urban Outfitters.

Original caption

Just realized I spent $13 on a bag of candy 😭😭 @Blank Street @noyzfragrance @buffalo exchange @lil sweet treat @Levi’s #ditl #nycvlog #nyc

More from @bellymayme

Product placement

Blank Street (coffee shop): acts - serves coffee and pastries, visible branding on cups and in store. Removing it would change the video's narrative about the day's activities. noyzfragrance (fragrance brand): appears - poster on the street, not interacted with. Removing it would not change the video's narrative. buffalo exchange (thrift store): acts - the creator browses clothes, looking for a dress. Removing it would change the video's narrative about the shopping trip. lil sweet treat (candy store): acts - the creator visits and buys candy. Removing it would change the video's narrative about the day's activities. Levi's (apparel brand): appears - mentioned in caption, no visible product or interaction. Removing it would not change the video's narrative.

On-screen text

WEEKDAY WHIMSY NYC VLOG shopping, matcha, sweet treats FROM LUCIE. EAST SIDE COMMUNITY SCHOOL first stop: blank street BLANK STREET bean matcha please big with whole milk please sweet treat #1 chocolate chip cookie It's also extremely humid outside today and I do not do well in the heat content for a brand but now I'm on the hunt for a dress cause I'm going on a trip tomorrow and I need a good like going out to dinner dress the way the sky is looking is scaring me because we're supposed to have a storm but I am clearly not prepared for that so we actually need to hurry and get home Okay I did not find anything at buffalo exchange so I'm headed to urban outfitters as a last resort trust me I don't really love shopping there just because it is so fast fashion but it's kind of my last option at this point and the storm is like really rolling in Stepping in here has made me realize that I think my frontal lobe is finally developed cause what like I'm so sorry maybe I'm just a hater I don't know this is like the dress selection and I'm like are you kidding me I cannot bring myself to spend God knows how much on a polyester dress. I really can't. Wait this is really cute though oh my gosh wait I've been wanting one of these I've never seen these before but they're so cute but they're so cute a little keychain I want one I've been dying to go since it opened guys since it opened perfect

Transcript

Hey girlies, welcome to weekday whimsy. It's officially summer in New York City. So let's have a fun little day together. Our first stop is Blank Street because it's 1 PM and I haven't had a matcha yet and I think I'm going to pass out. Hi, can I do the shaken vanilla bean matcha please? Um, big with whole milk please. Thanks, perfect. Thank you. It's honestly so crazy what a matcha can do for me because why do I feel instantly revived? One of my favorite bakeries is literally right here. So we're obviously gonna stop. Sweet treat #1. Can I just do a chocolate chip cookie? It's also extremely humid outside today and I do not do well in the heat. Just had to get some content for a brand, but now I'm on the hunt for a dress cause I'm going on a trip tomorrow and I need a good like going out to dinner dress. The way the sky is looking is scaring me because we're supposed to have a storm, but I am clearly not prepared for that. So we actually need to hurry and get home. Okay, I did not find anything at Buffalo Exchange. So I'm headed to Urban Outfitters as a last resort. Trust me, I don't really love shopping there just because it is so fast fashion, but it's kind of my last option at this point. And the storm is like, really rolling in. Stepping in here has made me realize that I think my frontal lobe is finally developed. Cause what like, I'm so sorry, maybe I'm just a hater. I don't know. This is like the dress selection and I'm like, are you kidding me? I cannot bring myself to spend God knows how much on a polyester dress. I really can't. Wait, this is really cute though. Oh my gosh. Wait, I've been wanting one of these. I've never seen these before, but they're so cute. But they're so cute. A little keychain. I want one. I've been dying to go since it opened, guys. Since it opened. Perfect.