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@mikayladeg

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Promoted product

MacBook Air

MacBook Air laptop with the superfast M5 chip. Lightweight, with all-day battery life. Built for AI and Apple Intelligence.

11 videos8 creators

Why it worked

The video effectively showcases the practical benefits of the MacBook Air and iPhone for a student's workflow, using relatable scenarios and demonstrating seamless integration. The 'soft sell' approach, combined with the creator's personal narrative and a clear call to action, makes it highly effective.

Summary

A final year architecture student shares three reasons why she chose the MacBook Air for her studies. She highlights its portability, long battery life, and seamless integration with her iPhone for transferring notes and research, making her workflow more efficient.

Structure

1Introduction to final year of architecture school
2Reason 1: Recording critique feedback with iPhone and transferring to MacBook Air
3Reason 2: Portability and battery life of MacBook Air

Original caption

Currently convincing myself that organized notes and a mobile cafe setup will get me through final year arch school crits… Minimal chaos, maximum coffee! Using the macbook air m5 for all of this, you can grab it on amazon now if you’re updating your tech setup too! 🤍👩‍💻 @apple @amazonuk #macbook #yournextchapter #macbookair #B2S #AppleStudentEssentials

More from @mikayladeg

Product placement

Apple MacBook Air: ACTS - The creator uses it for her architecture school work, demonstrating its portability and battery life. Removing it would change the video's narrative about her workflow. Apple iPhone: ACTS - The creator uses it to record audio feedback and take photos of research materials, and demonstrates its ability to seamlessly transfer data to the MacBook Air. Removing it would change the video's narrative about her workflow. Amazon: APPEARS - Mentioned as a place to purchase the MacBook Air. Removing it would not change what happens in the video, but would remove a purchasing option. Amazon UK: APPEARS - Mentioned as a place to purchase the MacBook Air. Removing it would not change what happens in the video, but would remove a purchasing option.

Call to action

you can grab it on amazon now if you’re updating your tech setup too!

On-screen text

i'm about to start: final year of architecture school I got the MacBook Air I got the MacBook Air why number one: I'm actually going number one: present in crits it is so hard and remember what saying during crits so this year voice record the iPhone live MacBook Air I can open the and Apple Intelligence can immediately text for me that means I'll have on my design written word for word at number two: with my dissertation I wanted something in my bag and literally... and has up to because the 18 hours of battery life I can finally be cute girl that in the corner of a cafe to worry about finding a plug socket when working on the go number three: my research is not on my iPhone anymore half of my diss research does not happen at a desk it happens in the library or on site and I know damn well of images on I literally so now every time I snap a photo I find something copy from iPhone bring everything paste on Mac from my iPhone on my MacBook Air and you can get with M5 Amazon NOW Chau Chicas!

Transcript

I'm about to start: final year of architecture school I got the MacBook Air I got the MacBook Air why number one: I'm actually going number one: present in crits it is so hard and remember what saying during crits so this year voice record the iPhone live MacBook Air I can open the and Apple Intelligence can immediately text for me that means I'll have on my design written word for word at number two: with my dissertation I wanted something in my bag and literally... and has up to because the 18 hours of battery life I can finally be cute girl that in the corner of a cafe to worry about finding a plug socket when working on the go number three: my research is not on my iPhone anymore half of my diss research does not happen at a desk it happens in the library or on site and I know damn well of images on I literally so now every time I snap a photo I find something copy from iPhone bring everything paste on Mac from my iPhone on my MacBook Air and you can get with M5 Amazon NOW Chau Chicas!