For those that survived the

@authoredbyalyssa

7.0K followers · usually 959 views a post

Views

36.1K

Likes

1.9K

Comments

1.1K

Shares

14

SoundTikTok sound · original sound - dailycreaturee

Why it worked

The post taps into a shared interest within a specific community (journaling/stationery enthusiasts) and uses a direct, engaging question to encourage participation and user-generated content.

Summary

The creator is asking their audience to share what they purchased from the Hobonichi planner drop, expressing curiosity about their purchases and decisions.

Structure

1Inquiry about Hobonichi purchases
2Request to see what was bought
3Expression of curiosity

Product placement

Hobonichi: a brand of planners and stationery. It merely APPEARS as the subject of discussion. Removing it would change what happens in the video.

Call to action

Please show me, I'm so nosy.

On-screen text

For those that survived the Hobonichi drop, what did you get? Please show me, I'm so nosy.

Original caption

I want to see everything you bought, why you bought it, how you decided what you wanted, what you’re most excited to use!! Please tell me everything, I want to know 🤭 #hobonichi #journalingcommunity #stationaryhaul