STERLING INK DROP

@lovelaina

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SoundTikTok sound · original sound - lovelaina

Promoted product

Sterling Ink

Sterling Ink offers a bespoke line of planners, notebooks and related accessories. Our designs are inspired by the forms of nature and our ethos lies somewhere in between the real world and that of a whimsical garden.

3 videos3 creators

Why it worked

The video taps into the excitement and community around journaling products, specifically Sterling Ink's drops, by creating anticipation and encouraging viewer interaction through questions about their own purchase plans.

Summary

The creator excitedly announces an upcoming product drop from Sterling Ink, a brand that sells journaling supplies. She plans to purchase an A5 slim commonplace notebook and asks viewers what they intend to buy.

Structure

1Announces Sterling Ink drop tomorrow
2Expresses excitement and personal purchase plans
3Asks viewers about their intended purchases
4

Original caption

Sterling Ink friends, are you ready??? What are you getting? Is your alarm set? Mine sure is! #planner #sterlingink #hobonichi #journaling

More from @lovelaina

Product placement

Sterling Ink (brand): Sells journaling supplies, specifically notebooks and inks. It ACTS as the brand being discussed and anticipated for a product drop. Removing it would change the entire topic of the video. Sterling Ink is the product being promoted.

Call to action

Let me know what you're getting. Should I be thinking about some of the booklets?

On-screen text

STERLING INK DROP

Transcript

Alright, Sterling Ink people. Now is our time. It's dropping tomorrow. I know this is a hobonichi. Shut up. I have my alarm set. I am excited for the drop. I am planning on getting an A5 slim commonplace notebook in the horizontal, which I think only comes in black. I think. So I don't even have to think about the options or the colors, which is completely fine. Um, if you are getting a Sterling ink, let me know what you're getting. Should I be thinking about some of the booklets? This is gonna be my first Sterling ink drop because I did a Hobonichi Weeks this year instead of my Hobonichi cousin. And I'm replacing my cousin with the commonplace from Sterling Ink to put in my Louise Carmen. The journaling ecosystem is really moving and grooving these days. But yeah, let me know what you're getting.

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