So fun!!! This haul tho!!

@happyolivestudio

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SoundTikTok sound · Morning Routine

Promoted product

Hobonichi Techo Weeks 2027

Why it worked

The video taps into the popular stationery and journaling community by showcasing a highly anticipated product with a clear visual comparison of different color options, appealing to viewers' aesthetic preferences and desire for planning tools.

Summary

The creator unboxes and compares different shades of pink Hobonichi Weeks planners from 2023, 2026, and 2027. They highlight the features of the 2027 planner, including its layout and foil embossing, and note the subtle color differences between the years.

Structure

1Introduction and unboxing of the 2027 Hobonichi Weeks
2Showcasing the planner's contents and layout
3Comparing the 2027 planner's color to previous years
4Side-by-side comparison with other planner colors
5

Original caption

Replying to @𝕸𝖊𝖑𝖎𝖘𝖘𝖆 🖋️🖤 here’s a quick 2027 hobonichi weeks unboxing and comparison between the shades of pink planners! #stationery #hobonichi #hobonichiweeks #planners #journals @Pen Boutique @Hobonichi Techo Official

More from @happyolivestudio

Product placement

Hobonichi Techo 2027 (planner): ACTS - the planner is unboxed, its features are shown, and its colors are compared. Removing it would change the video. Hobonichi Techo Official (website/brand): APPEARS - mentioned in on-screen text and caption as the brand of the planner. Removing it would not change what happens in the video. Pen Boutique (store): APPEARS - mentioned in caption as a store. Removing it would not change what happens in the video.

Call to action

Let me know if you want a more in-depth look inside.

On-screen text

2027 HOBONICHI WEEKS AND COLOR COMPARISON LET'S OPEN MY NEW HOBONICHI WEEKS 2027. AND I'M ALSO SHOW YOU A COMPARISON BETWEEN THE DIFFERENT SO IT COMES ILLUSTRATED CARD, MIDDLE IS A CAN POP OUT. I'M SO HAPPY TO SEE THIS IN PERSON BEFORE BECAUSE IT TRULY LOOKS SO MUCH BETTER IN PERSON PREVIEWS THAT I AS USUAL, IT COMES WITH THIS LITTLE POCKET THAT LET ME KNOW DEPTH LOOK INSIDE. BUT IT BASICALLY HAS YOUR CALENDARS AND THEN A VERTICAL WEEKLY LAYOUT BLANK PAGES IN ONE THING THAT I REALLY LOVE DID THIS FOIL EMBOSSING FOR THE YEAR. PAST NOTEBOOKS LOOKED LIKE. THE DIFFERENT SHADES 2023 HAPPINESS PINK 2026 STRAWBERRY MILK 2027 SAPPHIRE PINK THERE'S THE 2023 HAPPINESS PINK, 2026 STRAWBERRY MILK, AND THEN 2027 SAPPHIRE PINK. SO FOR 2027, SHE'S DEFINELY MORE BLUE TONE. IS SIDE BY SIDE WITH LAVENDER. LIGHTING ISN'T THE BUT I HOPE THIS HELPS GIVE OF THE DIFFERENT SHADES OF PINK RELEASED.

Transcript

So fun!!! This haul tho!! Let's open my new Hobonichi Weeks 2027. And I'm also show you a comparison between the different shades of pink planners! So it comes with this little illustrated card, and in the middle is a ring that can pop out. I'm so happy to see this in person before because it truly looks so much better in person compared to the previews that I saw online. As usual, it comes with this little pocket that sticks to the inside. Let me know if you want a more in-depth look inside. But it basically has your calendars and then a vertical weekly layout and then some blank pages in the back. One thing that I really love is that they did this foil embossing for the year. Here's what my past notebooks looked like. And to compare the different shades of pink, there's the 2023 Happiness Pink, 2026 Strawberry Milk, and then 2027 Sapphire Pink. So for 2027, she's definitely more blue tone. And here it is side by side with Lavender. I'm sorry if my lighting isn't the best, but I hope this helps give of the different shades of pink that Hobonichi has released.

Adding 8 more books to my log! While I still track my books digitally, I still l