Product placement
Hobonichi Techo (planner): The creator shows and describes the planner, its cover, and its internal pages, indicating it will be used for daily planning, memory keeping, and other creative activities. This is a demonstrated use, and removing it would change what happens in the video. Hobonichi (brand): The creator mentions the brand name in relation to the planner. This is incidental, as the focus is on the planner itself, and removing the brand name would not change what happens in the video. Paper & Pencil Chicago (store): The creator tags this store, implying it's where the items were purchased. This is incidental, and removing the tag would not change what happens in the video.