these two people have the exact same curl pattern

@curlsmonthly

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SoundTikTok sound · original sound - svintsoul

Promoted product

Curls Monthlycurlsmonthly.com

Curls Monthly is the internet's favorite curly hair subscription box. It's the most affordable way to try out the best curl products!

3 videos

Why it worked

The video effectively uses a common pain point for curly-haired individuals (inconsistent results despite similar curl types) and offers a clear, actionable solution through a personalized quiz and routine, driving engagement and potential conversions.

Summary

The video explains that identical curl patterns can require different hair products based on hair finish (rough vs. medium). It highlights that rough hair needs heavy, moisturizing products, while medium hair can become weighed down by them. The creator directs viewers to a quiz to determine their hair finish and receive a customized routine.

Structure

1Introduce two people with the same curl pattern but different needs
2Explain the concept of 'hair finish' (rough vs. medium)
3

Original caption

Same curl pattern. Completely different product needs. Here’s why ⬇️ Two people with identical curl patterns can still need totally different products. A rough hair finish craves juicy, moisturizing creams and gels. That same product lineup on a medium hair finish? Way too heavy. The missing piece to consistent curls isn’t your curl type. It’s your hair’s finish. ➿ Head to our bio to find your hair finish + we’ll build you a customized 5 product curly hair routine 💌 #curlyhair #wavyhair #curls #hairtips

More from @curlsmonthly

Product placement

Curls Monthly (ACTS - it is the service being promoted, offering a subscription box and education, and the video directs viewers to take a quiz to build a routine for them, which is the core offering. Removing it would change the video's purpose.)

Call to action

Head to our bio to find your hair finish + we’ll build you a customized 5 product curly hair routine

On-screen text

these two people have the exact same curl pattern but they need very different things here's why rough hair finish medium hair finish rough hair finish medium hair finish rough hair finish needs heavy juicy moisture packed curl creams and gels these are going to make their hair appear less frizzy and shinier but some of these types of products can be too much for a medium hair finish leaving a medium hair finish with limp limp lifeless curls curl patterns mean nothing hair finish means everything find your hair finish by taking our quiz and we'll build a routine for you

Transcript

these two people have the exact same curl pattern but they need very different things here's why this one has a medium hair finish this one has a rough hair finish so even though they share the same curl pattern the products that they need are gonna be extremely different rough hair finish needs heavy juicy moisture packed curl creams and gels these are going to make their hair appear less frizzy and shinier but some of these types of products can be too much for a medium hair finish leaving a medium hair finish with limp limp lifeless curls curl patterns mean nothing hair finish means everything find your hair finish by taking our quiz and we'll build a routine for you

Rewetting your hair every day? Using the same products every time you do a curl

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Curls Monthly

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