My client came in having never seen her hair curly without being super frizzy.

@styledbysammyyy

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Promoted product

Malibu C un-do-goo pH 9

Why it worked

The video effectively educates viewers on a common curly hair problem (buildup) and provides a clear solution using a specific product. The visual demonstration of the hair repelling water before and after treatment makes the problem and solution very tangible.

Summary

A hairstylist explains how product buildup can prevent curly hair from absorbing water, leading to a lack of definition and frizz. She demonstrates using Malibu C un-do-goo to detox the hair, followed by rehydration and remoisturizing, resulting in defined, healthy curls.

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Transcript, structure and on-screen text

6 beats, a 459-word transcript and 44 lines of on-screen text — the parts you need to write your own version.

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Original caption

Sometimes you can’t see/feel the buildup until you see how the hair interacts with water. My clients hair didn’t even feel oily or waxy but the way it repelled water I knew that she had surface buildup and this can come from something as simple as hard water or products. #hairstylistsoftiktok #curlyhairtutorial #hairstylistlife #curlycut #curlyhairroutine