How I describe my business based on who I'm talking to

@itsbarbiedelle

1.0M followers · usually 3.1K views a post

Views

59.0K

Likes

6.8K

Comments

22

Shares

16

SoundTikTok sound · original sound - itsbarbiedelle

Promoted product

Curls Monthly

Curls Monthly is the internet's favorite curly hair subscription box. It's the most affordable way to try out the best curl products!

4 videos2 creators

Why it worked

The video uses relatable demographic stereotypes and humor to explain a business concept, making it engaging and shareable. The quick-fire delivery and distinct descriptions for each group keep the audience's attention.

Summary

The creator humorously describes how she tailors her explanation of her curly hair product business to different demographic groups. She adapts her pitch from a general hair product description for older men to a subscription box model for Gen Z women.

Structure

1Introduction of business description strategy
2Boomer men's description
3Boomer women's description
420s-30s men's description

Original caption

@Curls Monthly

More from @itsbarbiedelle

Product placement

Curls Monthly (ACTS - creator is founder and promotes it, removing it would change the video's purpose)

On-screen text

Boomer men Boomer women 20s-30s men millennial women Gen Z women

Transcript

How I describe my business based on who I'm talking to Boomer men I make hair products Boomer women I make curly hair products 20s-30s men It's like Dollar Shave Club but for curly hair Millennial women It's like Ipsy but for curly hair Gen Z women I own a curly hair subscription box